Tag Archives: Sam Zniber

Cogeco lays off The Beat program director Sam Zniber as it plans corporate reorganization

Sam Zniber, who was brought in almost two years ago to manage programming at The Beat 92.5, is no longer employed by the station.

Cogeco Media President Richard Lachance¬†says the company (which recently changed its name from Cogeco Diffusion) is undergoing a corporate reorganization, and “Mr. Zniber did not form part of that plan.”

Staff was told about Zniber’s departure on Monday, without being given much of an explanation for it. According to one Beat staff member, he was supposed to be coming back to work after a sick leave.

Zniber could not be reached for comment.

Martin Tremblay, who used to be part of the management team at Astral/Bell Media’s Montreal radio stations, will continue in as interim program director for now, Lachance said. Though Zniber’s departure was only recently made official, Tremblay has been interim program director since early March.

Lachance rebuffed several of my attempts to explain the nature of the corporate reorganization, whether it would result in fewer managers, or whether The Beat would continue to have its own management. Lachance said he did not want to discuss the plans before they are announced to staff, which he said should be done within the next month.

Zniber was a surprise choice for PD in 2014, since he had no experience in the Montreal market or even in Canadian radio. He had worked in France, the UK, Australia, and Miami. This was his eighth job since 2000, according to his LinkedIn profile.

Zniber’s legacy at The Beat is mixed. During the 2014-2015 winter ratings period, the station jumped to a surprise 20% market share, well ahead of direct competitor Virgin Radio, which it had long trailed. Zniber told me he expected the station to continue to outperform its competitor, while the Virgin/Bell Media folks said The Beat’s ratings spike was due to running Christmas music in December and they’d come back down. The next ratings book proved Bell right, but Virgin and The Beat remain neck and neck in the ratings¬†overall.

The Beat appoints Sam Zniber as new program director

The Beat announced this morning that “veteran radio executive” Sam Zniber has been hired as the new program director for 92.5 The Beat, effective immediately.

Zniber replaces Leo Da Estrela, who decided almost a year ago that he wanted to leave the job and focus on his side business providing custom radio stations for businesses. Da Estrela was supposed to leave this spring, but stuck around on a part-time basis to help with the transition. His last day is Friday, he says.

Zniber, whose resume is posted on his website, has no apparent previous connection to Montreal, having spent most his career in Europe.

The memo announcing his hiring is copied below:

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