Not much has changed since last year, so I'm sorry to report that Montreal TV viewers will, once again, be largely forced to endure simultaneous substitution during Sunday's Super Bowl and watch commercials from CTV instead of the originating American network. And cable and satellite providers will have to continue to calmly explain to irate subscribers that they're only doing what they're required to do by the CRTC, who will have to explain what "simultaneous substitution" is and why it's there.

CFCF's digital transmitter closed the loophole where the high-definition feed wasn't substituted in Montreal, and now Videotron and other cable providers must replace the WPTZ feed with CFCF in standard and high definition.

Here's how it works for the various options of getting television:

Over the air

This method gets a significant boost this year, because the Super Bowl is being carried by NBC instead of Fox. Montreal antennas can pick up WPTZ Plattsburgh (650kW) much better than WFFF Burlington (47kW), so more people will be able to watch the Super Bowl this way. But it's still difficult to capture American stations if you have cheap indoor antennas.

This is the best method (and the only legal one) for Montrealers to get American ads in high definition live, along with the Super Bowl itself.

CFCF will be carrying the Super Bowl, but obviously it has the Canadian ads.

Videotron (analog and digital)

Videotron has resisted substitution, especially for the Super Bowl, and does so only when absolutely necessary. Still, it is required to substitute both the standard and high-definition feeds in the area covered by CFCF.

This means all customers in the following areas will see their signals substituted:

• Montreal and on-island suburbs
• Laval
• The north shore
• The south shore
• Joliette
• St. Jérôme
• Montérégie
• St. Jean sur Richelieu
• Vaudreuil-Dorion

Quebecers outside of Montreal (as defined above) and the Gatineau region (which is part of the footprint of CJOH Ottawa) will not have their signals subtituted and will be able to watch the American ads on NBC channels.

Other cable providers (including Bell Fibe)

Same as Videotron, I'm afraid. They don't have a choice in the matter.

Bell Satellite TV

Because Bell feeds the same data to all its customers via satellite, it is required (as of 2009) to substitute American feeds with Canadian ones nationwide. So even if you're in an area not covered by a CTV station, you're still going to see the CTV ads.

Shaw Direct

Because Shaw Direct includes technology allowing the provider to control what signals individual clients receive, it can implement simultaneous substitution selectively. The result will be similar to cable: substitution in areas covered by CTV stations, no substitution elsewhere.

American satellite providers (DirecTV, Dish Network)

These are technically illegal in Canada, but many people have found ways to get service north of the border, either by pirating them or using fake U.S. addresses. Since these are American providers, they are not subject to simultaneous substitution rules.

Online

There's no legal way to get the Super Bowl itself online except through ways sanctioned by CTV (they're not streaming it, but it is available on mobile). There will probably be black-market feeds, but why bother when you can get it in HD on cable or over the air?

The ads are another story. Expect all the good ones to be online shortly after broadcast. In fact, many are already online and creating buzz. YouTube has a special site devoted to Super Bowl ads that you can watch whenever you want, in high definition.

Bars

Because most of the loopholes have been closed, there aren't many bars advertising the American version of the game anymore. To provide a high-definition feed in Montreal, they would either have to set up an antenna capable of receiving the American station or subscribe to an American satellite service and hope nobody notices.

If you spot one that promises to show American ads, let me know in the comments.

Other loopholes

There are also methods that have no guarantee of success. You could try watching west-coast feeds. Some cable companies offer Seattle stations as a way to time-shift, and then forget to do substitution for live events like this. But broadcasters have become wise to people using this loophole and I suspect the chances of it working is low.

You could also, I suppose, just go to Vermont for the weekend and watch the Super Bowl there.

UPDATE (Feb. 3): The Globe and Mail's Susan Krashinsky explains the reasons why U.S. ads don't air on Canadian networks. I'd also add that some are for products that simply aren't available in Canada.

Related Posts

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• CTV ruins Super Bowl ad fun
• CRTC Roundup: No Super Bowl loopholes this year
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• Super Bowl commercials FTW

For the past few years, a loophole in the CRTC's simultaneous substitution rules has allowed Videotron HD subscribers to watch the Super Bowl and other programming with the U.S. commercials.

This year, CTV is determined to close that loophole, and has setup a digital HD transmitter on Mount Royal to do so.

Though he called the timing "coincidental" (it only just got approval from Industry Canada to start transmitting), CFCF station manager Don Bastien confirmed Friday the rumours that have been spreading online. He says the transmitter has been setup and is expected to begin testing within hours (UPDATE: The transmitter is running, with signal reports coming in from all over). He also says the station informed Videotron and other television distributors weeks ago that it intends to enforce the rule on simultaneous substitution and replace the Super Bowl feed on WFFF (Fox 44) with its own on Feb. 6.

The loophole explained

Simultaneous substitution is a CRTC policy that requires cable companies to replace a U.S. channel with a feed from a local Canadian TV station when the two are running identical programming. The idea is that advertising revenue would remain in Canada, because the advertising is sold by the local station.

Most of the year, this isn't an issue (assuming it's done correctly - often there are glitches, particularly when live shows run past their scheduled time). But Super Bowl Sunday has a reputation as much for its million-dollar commercials as its championship football and rocking half-time show. And those while those commercials air nationally in the United States, not all of them will air on Canadian television as well.

Canadian viewers have been seeking out the U.S. broadcast to get the full Super Bowl experience, so much so that in the past Videotron has even advertised the fact that it has an unsubstituted Super Bowl feed, and bars and restaurants have advertised the "American broadcast" of the game. (The CRTC even has a frequently-asked-questions page about it)

Under the rules of simultaneous substitution, the Canadian signal must be a local, broadcasting television signal, which is of equal or greater quality than the American one. Since CFCF was not broadcasting in high definition, Videotron was not obligated to substitute the U.S. HD feed with the special HD feed that CFCF provided the cable company off-air. Nor could they replace the U.S. HD feed with a standard-definition feed from CFCF.

Now, with a digital transmitter running and expected to remain that way during the Super Bowl, the only way to get the game with U.S. commercials (legally) is to setup an antenna and pick up WFFF over the air from across the border. (We'll see how many bars want to go through that much trouble.)

Temporary transmitter

Because the analog transmitters are still running on Mount Royal, broadcasters have setup temporary digital transmitters across the city in less prime locations. CFCF's is just next to the Mount Royal transmitter, on Channel 51 (the PSIP system has it show on TVs as "12.1"), with an effective radiated power of about 6,000 Watts. Though it's nowhere near the 325 kilowatts being put out by its analog transmitter, it's probably good enough that people who can see the mountain can pick it up over the air.

In August, when analog transmission is required to cease in major markets like Montreal, CFCF and others should have a stronger signal. CFCF is licensed for 10,600km ERP transmitter on Mount Royal that will operate on Channel 12.

"Getting what we paid for"

When asked about preventing Montreal cable viewers from getting U.S. commercials, Bastien wasn't sympathetic. "We have paid the Canadian rights to the Super Bowl," he said. "The broadcast should be a Canadian broadcast. It's not a matter of taking away something from Canadian viewers, but rather us getting what we paid for."

I suspect that will be cold comfort to some of those viewers.

Just watch them online

Many of my suggestions from last year on how to watch the U.S. commercials no longer apply, except for two:

1. Watch WFFF over the air with an antenna, assuming you get good enough reception. (Your TV must have an ATSC digital tuner)
2. Watch the commercials online after the fact, on sites like YouTube. It's not like the advertisers want to put roadblocks between their works of art and your eyeballs.

UPDATE (Jan. 31): CTV has issued a press release announcing the station being on the air, which I guess means it's out of testing now. Like most press releases by media companies, it's intentionally misleading for the sake of pretending to be better than the competition. It says "CTV becomes Canada’s only broadcaster to have HD transmitters in Toronto, Vancouver, Calgary, and Montréal," but it obviously chooses those cities selectively, leaving out that even with CFCF, it trails Citytv and Global in the number of cities with digital transmitters (and it matches CBC at four). It also talks quite a bit about CFCF's newscast, which might give people the impression that the newscast will be in high definition, but that's months, probably years away.

UPDATE (Feb. 4): Brendan Kelly writes about this issue in The Gazette. It includes the statement from Bastien that an HD upgrade of the newscast would cost between $8 million and $10 million.

UPDATE (Feb. 6): For the record, Videotron subscribers outside of the following areas get the Super Bowl feed (and other U.S. programming) unsubstituted:

• Montreal and on-island suburbs
• Laval
• The north shore
• The south shore
• Joliette
• St. Jérôme
• Montérégie
• St. Jean sur Richelieu
• Vaudreuil-Dorion

Related Posts

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• Super Bowl commercials FTW

Defeat:

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For 364 days a year, Canadians don't care about what the CRTC calls "simultaneous substitution" - the policy whereby cable and satellite providers replace a U.S. channel with a Canadian one when both are running the same program. (The logic behind this is so the Canadian station gets all the Canadian viewers and can charge higher advertising rates.)

For Montrealers especially, the U.S. ads are pretty forgettable. Local ads for Burlington businesses or ads for products and services that Canadians don't get. Besides, commercials in general are meant to be ignored. Nobody really cares whether the Ford ad lists prices in Canadian or U.S. dollars.

But then there's Super Bowl Sunday. And while two teams fight for the National Football League's championship trophy, many television viewers will be looking at the full experience, which includes a halftime show and insanely-expensive commercials. Advertisers turn Super Bowl commercials into events, building up hype and spending through the nose on celebrities and special effects to justify the through-the-nose spending they're doing just to get the airtime.

So if you're a Montrealer watching the Super Bowl and want the U.S. commercials, what can you do?

Here are your options:

1. Watch the U.S. network over the air. As much as the CRTC would like, it can't stop U.S. stations from transmitting across the border. So you can hook up an antenna and watch it that way. The U.S. network affiliates in Vermont and New York have good coverage in Montreal if you have a good antenna. The catch is that since 2009 they broadcast only in digital, which means you need a television with a digital tuner (most recent HDTVs have this) or a converter box (like this one or this one). Elias Makos has more details for Montrealers wanting to watch U.S. stations over the air.
2. Watch west-coast feeds. This method has mixed success. The cable and satellite companies are supposed to replace all feeds they're asked to, but some forget (or aren't asked?) to do this for west coast feeds, which carry the Super Bowl live at the same time as the east-coast stations do. There's no guarantee of success with this.
3. Watch the ads online. These advertisers aren't about to sue people who put their ads online, and they're more than welcome to you watching them as many times as you want after the game. YouTube and Spike TV have special sites setup with Super Bowl commercials. The latter includes an archive of past Super Bowl ads. Adweek has a section on Super Bowl ads too
4. Get the feed illegally. If you subscribe to DirecTV or other U.S.-based satellite services, this whole post is moot and you'll get the U.S. feeds. You can also try hunting for website streaming the Super Bowl from a U.S. location, but the NFL works diligently to shut those down, and if the entire point is to watch the ads, then you might as well just go to YouTube and see them there legally.
5. Go to a friend's house or bar that has done one of the above. Of course, the harder it is for you to get the feed, the harder it is for them too.

Ways that no longer work:

1. Watch the U.S. network in HD on Videotron Illico digital TV. Videotron made a point of announcing in the past that they would have the U.S. feed untouched in HD. They can no longer do this for customers in the Montreal area with the setup of CFCF-DT in 2011.
2. Watch the game on Bell TV. The CRTC closed a loophole in 2009 that would have allowed Bell to give most of its subscribers access to the U.S. Super Bowl feed. If you use Bell TV satellite service, you're out of luck.

Related Posts

• Super Bowl commercials FTW
• CTV ruins Super Bowl ad fun
• CRTC Roundup: No Super Bowl loopholes this year
• Montrealers still screwed for Super Bowl XLVI ads
• CFCF sets up HD transmitter to close Super Bowl ad loophole

Of course, for those who want to see them, they're all over the place online: Just for Laughs, Spike, NFL, FanHouse, YouTube, MySpace. Some include so-called "banned ads" and other attention-grabbers.

Dominic Arpin provides some of his favourite ads. But really, they all suck.

Oh, and that was a good game today, even if I could pay only half attention to it.

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It's Super Bowl Sunday, and for those of you who have no idea which NFL teams are playing in the big game, you'll probably want to avoid CTV.

The national television network is carrying over 10 hours of Super Bowl coverage on the main network, plus a bunch of stuff on TSN and even MuchMusic and Space (convergence marketing yay!)

We'll remind you at this point that the Grey Cup, the championship game of the Canadian Football League, wasn't carried on CTV but rather CTV-owned TSN.

In case you're more interested in the commercials than the show (CTV News says it's one of the big reasons to watch, without a hint of irony), well there's bad news for you. CTV has ensured that as many loopholes are closed as possible to prevent Canadian viewers from seeing any non-CTV commercials. Bell TV is being forced to simultaneously substitute CTV for NBC nationwide, and Videotron has apparentl agreed to do the same across the province, according to the CTV press release I've pasted below.

CTV is planning on giving Canadians access to the commercials online (assuming I'm reading this correctly) at the Just for Laughs website. But I don't think that'll satisfy viewers.

So during the broadcast, we'll be stuck with whatever CTV has to offer (assuming they even fill all their spots). We don't even get the privilege of a spousal cheating ad.

Those of you who want to (legally) watch NBC's Super Bowl commercials live have one remaining option: Hook up an antenna to your TV and tune in to WPTZ.

CTV blocks commercials yay!

CTV Delivers SUPER BOWL XLIII in Stunning High Definition and 5.1 Surround Sound to Quebec Viewers

– Bruce Springsteen highlights half-time show on CTV –

Toronto, ON (January 30, 2009) – CTV confirmed today that viewers in Quebec will be able to see complete coverage of SUPER BOWL XLIII in stunning High Definition and 5.1 Surround Sound on CTV HD. Despite suggestions otherwise, CTV’s presentation of SUPER BOWL XLII will feature “spectacular image and sound quality” on CTV HD, available to Videotron, Bell TV, Star Choice and Cogeco subscribers.

CTV’s exclusive Canadian coverage of SUPER BOWL XLIII, featuring the Pittsburgh Steelers taking on the Arizona Cardinals, begins at 12 noon ET from Tampa, FL, with six hours of pre-game programming (visit CTV.ca to confirm local broadcast times). The CTV HD broadcast will include the greatly-anticipated half-time show featuring Bruce Springsteen and the E-Street band.

CTV encourages viewers interested in SUPER BOWL commercials to visit www.justforlaughs.com/superbowl, where many of this year’s advertisements have already been posted.

Calling the SUPER BOWL on CTV is the NFL broadcast team of Emmy Award-winners Al Michaels (play-by-play) and John Madden (colour analyst), while reporters Andrea Kremer and Alex Flanagan patrol the sidelines. Emmy Award-winner Bob Costas hosts the pre-game, post-game and halftime shows alongside co-hosts Cris Collinsworth, Keith Olbermann and Dan Patrick, studio analysts Tiki Barber and Jerome Bettis, reporter Peter King, and special guests – and SUPER BOWL champions – Tony Dungy, Mike Holmgren and Matt Millen. The SUPER BOWL halftime show, sponsored in Canada by Diet Pepsi, features Bruce Springsteen and the E Street Band, while Faith Hill sings ‘America the Beautiful’ and Academy Award-winner Jennifer Hudson sings the national anthem prior to kickoff.

For more information on CTV’s extensive multi-platform coverage of SUPER BOWL XLIII, click here.

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Note: This post has been corrected. I originally confused the two rulings for satellite companies as being the same. In fact, the Commission ruled in different ways for the two. Thanks to Patrick for pointing out the error.

Catching up on some CRTC broadcasting news over the holidays:

A complaint filed by CTV against Bell and Shaw, which run our two national satellite TV providers, has resulted in an order from the broadcast regulator forcing the two providers to close loopholes allowing Canadian viewers to see U.S. commercials during the Super Bowl.

Last year, both Bell TV (formerly Bell ExpressVu) and Shaw's StarChoice concocted a scheme whose logic was something like this:

1. The CRTC requires broadcast distributors (i.e. cable and satellite companies) to use "simultaneous substitution" to replace U.S. channels with Canadian ones when both are airing the same show. This is so that Canadian networks get all the advertising money. Normally nobody cares that they're seeing Canadian commercials instead of American ones, but the Super Bowl is the one time of the year when people want to watch the commercials. Canadian Super Bowl commercials just don't measure up.
2. The CRTC rules have some loopholes. The substitution is only done when requested by the Canadian network, it's only done when the Canadian signal is of equal or better quality than the U.S. one (which caused some issues in the early days of HD), and it's only done in markets that have a Canadian over-the-air broadcaster.
3. CTV had high-definition broadcasters only in Toronto and Vancouver, so simultaneous substitution of the Fox HD signal is only necessary in those two markets
4. Bell and StarChoice developed a way to substitute the signal only for Toronto and Vancouver markets, and kept the Fox HD signals unsubstituted outside those markets for the benefit of Canadians wanting to watch the U.S. Super Bowl commercials. Viewers outside those markets would be given a choice of watching a substituted signal or an unsubstituted one.

CTV complained, and the CRTC agreed, that Bell TV is required to substitute those channels nationally, even for customers in markets where there is no Canadian broadcaster carrying the HD signal, because that is the method of substitution they currently use. The company, it said, can't decide to use one method or the other depending on which is more convenient.

It dismissed Bell's suggestion that the Super Bowl is an exception because it's a "pop culture phenomenon". CTV's response to that:

CTV added that those viewers who really want to see the U.S. commercials can download them from the Internet within minutes after their being broadcast during the game.

The result is that Bell has to assure CTV in advance that simultaneous substitution will in fact take place for SD and HD signals nationally, and that Canadian subscribers not be given access to the U.S. commercials. Period.

In the case of StarChoice, the CRTC took a different tact. Unlike Bell TV, StarChoice substitutes channels locally through the receiver. They receive the U.S. signals, but are programmed to substitute them based on local requirements. This is the CRTC's preferred method of substitution, as it protects local broadcasters. Since StarChoice didn't deviate from their normal practice when they allowed subscribers outside of Toronto to view the U.S. Super Bowl feed, the CRTC ruled they are in compliance.

The CRTC did slap Shaw on the wrist about its cable TV service, which it said did not properly substitute the HD signal in 2008, but accepted the explanation that there were "technical difficulties" because Shaw had only started substitution for HD signals a month before the broadcast. They're on a form of probation for the 2009 Super Bowl, with orders to take special steps to ensure substitution takes place as required.

The Super Bowl, which I think is a game of rugby or something, airs on Feb. 1 on NBC and CTV.

More commercial substitution

An unrelated issue, which the CRTC will debate next month, concerns "local availabilities of non-Canadian services"

If you've ever watched CNN and noticed commercials for Viewer's Choice Pay-per-view or some other Canadian channel, this is what they're talking about. Canadian broadcast distributors are allowed to override commercials on U.S. networks, but only to put in programming ads. They can't put in their own commercial advertisements. At least, not yet. They're arguing to get that privilege.

Personally, so long as the advertising substitution is negotiated with the U.S. network, and it doesn't disrupt service, I don't see a problem letting this happen.

Franchement

LCN has received approval to increase the amount of opinion and analysis programming during its broadcast day from 12% to 19%. CBC argued against the change, saying it would reduce the amount of news programming, which would hurt francophones outside of Quebec.

(As an aside, has anyone watched RDI and LCN and noticed how much local Montreal news and how little local news from outside Quebec are on those channels? It makes sense - that's where their audience is - but neither is really a national news channel)

LCN argued it needs to adapt to a quickly changing media environment, which I'm sure you know favours opinionated blowhards shouting their mouths off in prime time over any sort of actual news gathering.

SitcomPix

Astral Media has received approval to add sitcom and drama programming to its MPix service, which used to be about movies. It's limited to 15% of its content coming from those categories, and they have to be at least five years old, but I still find it kind of silly that they want to add sitcoms to a movie channel.

They've also gotten a reduction in the lead time between a movie's release and the time they can start airing it, from five years to three years.

Super

SuperChannel, a pay TV network which wants to compete with The Movie Network and Movie Central, is still trying to get carried on some cable providers, including Videotron, despite an order from the CRTC that gives it "must carry" status.

Videotron has refused, citing some minority language rule that I don't quite understand and probably doesn't make any sense.

SuperChannel notes that Quebecor applied for a similar service and was turned down in favour of SuperChannel, and this might be payback for that rejection.

De-CanConing The Movie Network

The Movie Network has gotten approval to reduce its Canadian content requirements by getting extra credit for priority programming. This extra credit system came after the CRTC and media watchdogs noticed that Canadian broadcasters preferred certain cheap kinds of programming (like reality shows) over more expensive dramas. So the CRTC decided it would let broadcasters claim 150% credit for dramas and other expensive programming, to encourage them to create more of it.

Digital Home calls this a "weakening of Canadian content regulations", though it's entirely consistent with CRTC policy, as flawed as that may be.

Related Posts

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• Montrealers still screwed for Super Bowl XLVI ads
• CFCF sets up HD transmitter to close Super Bowl ad loophole
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• Battle of the fee-for-carriage misinformation campaigns

I was rooting for the Giants as the sports copy desk listened to the game, glancing at plays through the corners of our eyes while editing pages about the Habs game, winter sports and golf. It wasn't because I like the Giants, but merely because they were the underdogs, and in my opinion a stunning upset of a perfect season was more dramatic than an undefeated team getting a final, predicted win.

Most of the front-page headlines (including the one on today's sports section) came in a large, two-word format of [GIANT/PERFECT/SUPER] [UPSET/SURPRISE/SHOCK/WIN/FINISH/ENDING/LETDOWN], with GIANT UPSET being the runaway favourite.

Here are a few of the more creative front-page headlines I found in today's papers:

• Giants' Big Blue Heaven (NY Post)
• SUPER MEN (NY Post)
• Giants Stun Patriots (NY Times)
• CHAMPS! (NY Daily News)
• MIRACLE! (NY Daily News)
• The End. (Boston.com)
• History derailed (Boston Globe)
• Pats' dream year left with Giant hole (Boston Herald)
• Twist, Then Shout (ESPN.com)
• SUPER MANNING (Red Eye Chicago)
• 18 and ... no (Richmond Times Dispatch)
• Perfect ending ... for Giants (Richmond Times Dispatch)
• D-nied (Rocky Mountain News)
• End of the dream (Manchester Union Leader)
• Giants slay Goliath (Charlotte Observer)
• Giants better than perfect (Kitchener Record)

and, of course:

• Rising Cost of Iraq War May Reignite Public Debate (Wall Street Journal)

Nobody used my headline. Perhaps that's for the best.

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