The video is somewhat typical of the state of newspaper-produced video. Since they have no clue what they’re doing, and don’t want to spend any money building a web media infrastructure, they leave everything to the individual producer, from the credits to the music selection. Videos range in quality from atrocious cellphone-quality badly-framed talking heads to semi-professional packages with unnecessarily-long credits.
The quality of content, of course, is always more important than presentation. So I can forgive the tinny audio or inconsistent lighting, especially when producers don’t have sound or lighting technicians. But I can’t shake the feeling that this is all just a gimmick to them, that the newspapers are feeling around in the dark and hoping they can get by without knowing what they’re doing. And independent producers, without formal training or direction from editors and managers, are doing the same.