PicApp: Ads for copyright compliance?

If you know what Getty Images is, chances are you’ve seen some of their stock photos used on blog posts to add some visual flair. Some times they’re used under a license, other times not so much.

In an attempt to capitalize on bloggers who steal photos without permission, an outfit called PicApp has reached a deal with Getty in which they’ll provide photos free of charge, along with ads to offset licensing costs.

The service is in private beta, but you can see it in action on PicApp’s blog. Basically, it’s a complicated JavaScript/Flash combination that, if you’re lucky, won’t crash your browser. It’s also annoying as hell, but that’s the entire point.

Perhaps I’m just being cynical, but I don’t see bloggers going through setting this up and dealing with these ads just so they can comply with copyright law, something they tend not to care too much about anyway.

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