From Readers Matter (overamplified and distorted sound warning):
A spoof on the Gazette’s “words matter” TV campaign (not the first one either), to get people to pay attention to what’s going on in contract negotiations and sign a petition (now with over 5,000 signatures) put forward by the union. A Facebook cause has also been setup with 343 members.
UPDATE: Another video has just been posted.
Meanwhile, CTV News Montreal covered the Gazette union situation last night during its noon-hour and evening newscasts (Windows Media video). It includes an interview with Bernard Asselin, the VP of marketing and reader sales, who says that pagination is a “technical” job, and so it shouldn’t matter if it’s centralized in another city. He also says that “our goal, which is the same as the union’s, by the way, is to protect local content.”