This blog post is from 2009. For the latest details, click here.
It’s Super Bowl Sunday, and for those of you who have no idea which NFL teams are playing in the big game, you’ll probably want to avoid CTV.
The national television network is carrying over 10 hours of Super Bowl coverage on the main network, plus a bunch of stuff on TSN and even MuchMusic and Space (convergence marketing yay!)
We’ll remind you at this point that the Grey Cup, the championship game of the Canadian Football League, wasn’t carried on CTV but rather CTV-owned TSN.
In case you’re more interested in the commercials than the show (CTV News says it’s one of the big reasons to watch, without a hint of irony), well there’s bad news for you. CTV has ensured that as many loopholes are closed as possible to prevent Canadian viewers from seeing any non-CTV commercials. Bell TV is being forced to simultaneously substitute CTV for NBC nationwide, and Videotron has apparentl agreed to do the same across the province, according to the CTV press release I’ve pasted below.
CTV is planning on giving Canadians access to the commercials online (assuming I’m reading this correctly) at the Just for Laughs website. But I don’t think that’ll satisfy viewers.
So during the broadcast, we’ll be stuck with whatever CTV has to offer (assuming they even fill all their spots). We don’t even get the privilege of a spousal cheating ad.
Those of you who want to (legally) watch NBC’s Super Bowl commercials live have one remaining option: Hook up an antenna to your TV and tune in to WPTZ.
CTV blocks commercials yay!
CTV Delivers SUPER BOWL XLIII in Stunning High Definition and 5.1 Surround Sound to Quebec Viewers
– Bruce Springsteen highlights half-time show on CTV –
Toronto, ON (January 30, 2009) – CTV confirmed today that viewers in Quebec will be able to see complete coverage of SUPER BOWL XLIII in stunning High Definition and 5.1 Surround Sound on CTV HD. Despite suggestions otherwise, CTV’s presentation of SUPER BOWL XLII will feature “spectacular image and sound quality” on CTV HD, available to Videotron, Bell TV, Star Choice and Cogeco subscribers.
CTV’s exclusive Canadian coverage of SUPER BOWL XLIII, featuring the Pittsburgh Steelers taking on the Arizona Cardinals, begins at 12 noon ET from Tampa, FL, with six hours of pre-game programming (visit CTV.ca to confirm local broadcast times). The CTV HD broadcast will include the greatly-anticipated half-time show featuring Bruce Springsteen and the E-Street band.
CTV encourages viewers interested in SUPER BOWL commercials to visit www.justforlaughs.com/superbowl, where many of this year’s advertisements have already been posted.
Calling the SUPER BOWL on CTV is the NFL broadcast team of Emmy Award-winners Al Michaels (play-by-play) and John Madden (colour analyst), while reporters Andrea Kremer and Alex Flanagan patrol the sidelines. Emmy Award-winner Bob Costas hosts the pre-game, post-game and halftime shows alongside co-hosts Cris Collinsworth, Keith Olbermann and Dan Patrick, studio analysts Tiki Barber and Jerome Bettis, reporter Peter King, and special guests – and SUPER BOWL champions – Tony Dungy, Mike Holmgren and Matt Millen. The SUPER BOWL halftime show, sponsored in Canada by Diet Pepsi, features Bruce Springsteen and the E Street Band, while Faith Hill sings ‘America the Beautiful’ and Academy Award-winner Jennifer Hudson sings the national anthem prior to kickoff.
For more information on CTV’s extensive multi-platform coverage of SUPER BOWL XLIII, click here.