This blog post is from 2009. For the latest details, click here.
It’s Super Bowl Sunday, and for those of you who have no idea which NFL teams are playing in the big game, you’ll probably want to avoid CTV.
The national television network is carrying over 10 hours of Super Bowl coverage on the main network, plus a bunch of stuff on TSN and even MuchMusic and Space (convergence marketing yay!)
We’ll remind you at this point that the Grey Cup, the championship game of the Canadian Football League, wasn’t carried on CTV but rather CTV-owned TSN.
In case you’re more interested in the commercials than the show (CTV News says it’s one of the big reasons to watch, without a hint of irony), well there’s bad news for you. CTV has ensured that as many loopholes are closed as possible to prevent Canadian viewers from seeing any non-CTV commercials. Bell TV is being forced to simultaneously substitute CTV for NBC nationwide, and Videotron has apparentl agreed to do the same across the province, according to the CTV press release I’ve pasted below.
CTV is planning on giving Canadians access to the commercials online (assuming I’m reading this correctly) at the Just for Laughs website. But I don’t think that’ll satisfy viewers.
So during the broadcast, we’ll be stuck with whatever CTV has to offer (assuming they even fill all their spots). We don’t even get the privilege of a spousal cheating ad.
Those of you who want to (legally) watch NBC’s Super Bowl commercials live have one remaining option: Hook up an antenna to your TV and tune in to WPTZ.
CTV blocks commercials yay!
CTV Delivers SUPER BOWL XLIII in Stunning High Definition and 5.1 Surround Sound to Quebec Viewers
– Bruce Springsteen highlights half-time show on CTV –
Toronto, ON (January 30, 2009) – CTV confirmed today that viewers in Quebec will be able to see complete coverage of SUPER BOWL XLIII in stunning High Definition and 5.1 Surround Sound on CTV HD. Despite suggestions otherwise, CTV’s presentation of SUPER BOWL XLII will feature “spectacular image and sound quality” on CTV HD, available to Videotron, Bell TV, Star Choice and Cogeco subscribers.
CTV’s exclusive Canadian coverage of SUPER BOWL XLIII, featuring the Pittsburgh Steelers taking on the Arizona Cardinals, begins at 12 noon ET from Tampa, FL, with six hours of pre-game programming (visit CTV.ca to confirm local broadcast times). The CTV HD broadcast will include the greatly-anticipated half-time show featuring Bruce Springsteen and the E-Street band.
CTV encourages viewers interested in SUPER BOWL commercials to visit www.justforlaughs.com/superbowl, where many of this year’s advertisements have already been posted.
Calling the SUPER BOWL on CTV is the NFL broadcast team of Emmy Award-winners Al Michaels (play-by-play) and John Madden (colour analyst), while reporters Andrea Kremer and Alex Flanagan patrol the sidelines. Emmy Award-winner Bob Costas hosts the pre-game, post-game and halftime shows alongside co-hosts Cris Collinsworth, Keith Olbermann and Dan Patrick, studio analysts Tiki Barber and Jerome Bettis, reporter Peter King, and special guests – and SUPER BOWL champions – Tony Dungy, Mike Holmgren and Matt Millen. The SUPER BOWL halftime show, sponsored in Canada by Diet Pepsi, features Bruce Springsteen and the E Street Band, while Faith Hill sings ‘America the Beautiful’ and Academy Award-winner Jennifer Hudson sings the national anthem prior to kickoff.
For more information on CTV’s extensive multi-platform coverage of SUPER BOWL XLIII, click here.
Or go download hotspot shield to get instantly get an american IP. Works great for pandora.com too.
This isn’t even remotely surprising, or news. Games on CTV (and Global) have been simulcasting the NFL and replacing their feed (and therefore, commercials) for years. I don’t like it, mind you.
Recently there have been loopholes because CTV and Global are still building their HD networks. Simultaneous substitution does not allow the replacing of HD signals by SD signals, so people in areas without CTV/Global HD could get the U.S. HD station unsubstituted. The Canadian networks are working hard to close that loophole, and CTV appears to have done so with Videotron, even though it doesn’t have a Montreal-based HD transmitter.
I am furious with ctv and their need to not allow options for the public WHO PAID FOR THESE SATELLITE SUBSCRIPTIONS JUST FOR THIS REASON– TO HAVE OPTIONS AND NOT HAVE ANYTHING FORCED DOWN OUR THROATS. So much for our freedom of choice!
I have never posted here or anywhere on the internet, but will personally boycott anything related to ctv from now on…any news, sports, tv shows on their feed, anything. Never again!
Don’t just blame CTV, blame the CRTC. They’re the ones who allow CTV to do this.
I’ll be canceling my Bell TV account first thing tomorrow morning. This is Canada & not China. If I want US programming then I pay for it. My Choice. Too bad Canada can’t compete in a free market society. So much for a global economy!
It’ not Bell TV’s fault. They would love nothing better than to give you U.S. commercials. They even tried doing exactly that, but the CRTC forced them to implement simultaneous substitution nationwide.
Ah. Got it. I had also heard talk of someone proposing to close the biggest loophole for most sports fans: that the simulcast law doesn’t apply to cable networks like TSN and Sportsnet. I imagine it’s because they simply weren’t in existence or a factor when the law was written.
Not exactly. Simultaneous substitution is designed to protect local advertising (or, more accurately, to make sure that local broadcasters benefit from advertising revenue where possible). Cable channels aren’t local, so they don’t benefit from it.
I have a feeling that was a big reason why CTV put the Super Bowl on its main network and kept the Grey Cup on TSN.
my daughter said she googled ctv and superbowl, and read something along the lines that beer commercials promote adultery and therefore chose to not air the american ads. What a load of crap !! ctv doesnt know how to air sporting events and never has. what kind of dumbass is making these decisions that are apparently for our best interests. the superbowl ads are one of the main reasons that a lot of people ever tune in. they sure messed up on this lamebrained idiotic idea. WAY TO GO CTV. Ditto to anonymous, i dont watch ctv and certainly wont after this debaucle.
She was probably referring to the Ashley Madison ad, which specifically promotes adultery and has nothing to do with beer.
If I watch a canadian television network station, I would expect to see Canadian commercials. If I choose to watch American televison, I expect to see American commercials. That is what I pay for and it is censureship if someone else decides what I am allowed to watch. For those people who legitimately do not want to watch the super bowl commercials, tune into a Canadian station. I do not have a problem with that because that is the freedom they have a right to. Where is my freedom? I want to watch the superbowl commercials and you have taken that right away from me. I will make every effort to never watch CTV again and I can guarantee I will never purchase or use any services offered up on the pathetic Canadian commercials. I obviously remember the commercials because they all ran over and over and over.
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Tom, as Steve states above: “Don’t just blame CTV, blame the CRTC. They’re the ones who allow CTV to do this.”
I might just add one modification to that statement: the CRTC doesn’t allow CTV (and others) to do this — they require cable and satellite suppliers to do it.
On that note, I seem to recall “de-simulcasting” being briefly raised when the Harper government instructed the CRTC to allow more competition. If so, it was quickly set aside because it would cost Canadian networks and their affiliates millions.
They require providers to do it based on lists provided to them by the broadcasters. CTV could choose not to ask for simultaneous substitution of a particular show, but obviously they don’t.
I am writing to complain about the absolute destruction of the Superbowl broadcast. It was lucky that the game was entertaining because apart from that the rest was boring. No one wants to watch the Canadian feed as the commercials never measure up. If you can’t sell advertising slots because no one is going watch, then don’t even bother broadcasting the game. We deserve the choice which both the CTV and the CRTC took that away from us. Their argument that people can download commercials as soon as they are air is ridiculous! The commercials have become an integral part of the Super Bowl and people don’t want the hassle of going to download them and then go back to watching the game. What happens if you don’t have internet?
All they have done is put a bad taste in many football fan’s mouths when it comes to CTV. There is a boycott of CTV that is starting on Facebook which a ton of people will be a part of including myself. I am an NFL fan through and through and the Superbowl is my Stanley Cup final. I just wanted to thank CTV for robbing me, my fifteen Superbowl party guests, and all the rest of the NFL fans in Canada of our favorite day of the year.
I couldn’t agree more! Our guests were annoyed too.
And, how valuable to any Canadian advertiser are the Superbowl slots ?
Is a Canadian audience, angry at being cheated, going to buy toothpaste, or
anything else advertised during these slots ???
Boycott ’em all, I say!
eric in Victoria
Once I realized they hooped us again, I used my PVR, went for dinner, came back and FFWD through the ads.
I suggest we all do the same next year! Make it pointless to advertise on the Canadain broadcaster.
I think that those people who are upset with the blocking of the US feed should e-mail CTV and the CRTC. I did and I hope more people will so maybe someone will take notice.
Downloading commercials after the fact and watching them in a grainy compressed format on a 15″ computer screen is not the same as watching them in real-time in glorious HD on a 70″ LCD TV screen.
And it’s not only the commercials, other parts of the telecast are butchered. CrapTV always likes to add additional promos for their useless network and they come back late from the originally scheduled US commercial time. Also, the video and audio are not of equal quality, they insert their damn logo overtop of everything – and yesterday, they cut away from the trophy presentation and on Shaw people were forced to watch the local CrapTV news instead of NBC during the ceremony!!!
A sampling of comments:
Can anyone on Shaw recommend a channel to watch the US feed so I can watch the American commercials? The CTV feed sucks and there are only so many olympic commercials and fertilizer commercials a man can watch.
The 3 HD feeds are all copies of CTV feed. Even Channel 83 (detroit) is a copy of the HD feed.
I think the only option would be to stream online. It’s pretty lame if you ask me.
As has been discussed, CTV’s blocked all US feeds for the first time this year for most cable provider’s feed, unless I think if you’re on Star Choice.
It is lame. In the last few years they still left channel 83 alone so we could watch the true US feed. Damn CTV…greedy useless buggers.
Ya, it really blows.
Anyone have sound issues or is that my system. It keeps getting louder and quiter etc. Damn CTV screwing up the audio from NBC.
Im so pumped to have to be subjected to the worlds lamest commercial (that oil and gas in Alberta one). WTF. Every year we get snubbed.
Unf***ing believable that I pay for the U.S. channels but I have to sit here and watch Canadian commercials.
F-Off Shaw and the CRTC. I hate this crap.
If we pay for US networks, we should have the ability to watch their commercials. Or at least show at least half of the commercials from US. Thats part of the super bowl experience.
A buddy of mine that worked for starchoice said if you soft reset the receiver you can get the US feeds.
Turn off the receiver, unhook the sat cable, wait a minute or so, plug it back in and turn it on. Apparently the US feed will stay on for 45 minutes.
I have expressvu so I have no idea if this works or not.
What’s most annoying are those CTV bumpers at the end of the commercial breaks – they don’t time it properly to start with the game broadcast.
I just noticed it now (I was watching Death Race), f–k CTV, Superbowl commercials are better than the freakin Superbowl for crying out loud.
If anything, the repeated commercials of Corner Gas not only reminded me that I was missing the US commercials, but also made me hate Corner Gas. And I did NOT watch the Mentalist after the Superbowl because I was on the internet trying to watch all the commercials I just missed. Nice try, CTV…
It’s truly amazing that the Canadian government, a government for the people by the people, allowed the interests of a few wealthy media executives to overtake the interests of the overwhelming majority. In fact, there is nothing that even remotely ties such an action with a democratic notion. To go out on a limb, one could argue the action is fascist — fascism is in part defined as a perfect marriage between the business and government.
These piss poor Canadian commercials drive me up the wall. CTV ran a ton of their own promos (anyone know when FOX’s Fringe is on CrapTV? Who is hosting the Junos this year?). I’ve watched enough Sportsnet broadcasts to have developed an unhealthy disdain for that fat construction guy making Panago pizza. And those damn Telus penguins can go to hell and die.
It is the same reason I don’t listen to local radio much anymore. Cancon thinks I need to listen to a certain percentage of Canadian music over their regulated airwaves. Cancon can b**w me. The next step for them is to start running Canadian commercials over the satellite radio stations I listen to. These dudes are evil people. Evil!
This isn’t about being able to watch U.S. commercials, not totally at least. I can watch those commercials online later if I really want to. For me, I’m po’d because I pay money for the U.S. channels so I can watch U.S. content. I don’t pay for those channels so I can watch a pizza hut pasta commercial 12 times or the Russel Peters Juno spot 15 times. If I want to see those I can easily watch my local CTV station. I know people have jokingly said this is borderline facism but I’m not so sure it isn’t. The CRTC decisionmakers must think they know what we want better than we do ourselves.
When you watch the Super Bowl in Canada for the first time, you really do feel like the neighbor upstairs who isn’t invited to the party. The first time I attempted to enjoy Super Bowl Sunday, I woke up, thought to myself, hey I need some beer for the game–only to realize Liquor Stores are closed on Sundays–and I really didn’t feel like paying a 30% premium on prices that are already 3 times what they are in most US states…so I went without beer on Super Bowl Sunday. Then as I watched, I realized the ads (in some cases the ONLY reason people watch the Super Bowl) had been replaced with LAME, CHEAP, Canadian ads that sucked. My first attempt to enjoy the Super Bowl was thwarted successfully.
The following year, I got a US broadcast setup so I could enjoy the ads the super bowl is FAMOUS FOR. Then I carefully went beer shopping on SATURDAY, and thought I would grab an 18 pack of BUDWEISER and an 18 pack of COORS LIGHT in bottles so I could celebrate the spirit of the Super Bowl with CHEAP, crappy, American Beer. When I asked the cashier what the damage was, and he said, “that’ll be $65 and change” I said, you’re joking right? He said “No, that’s what they cost.” I then asked if I was being robbed, because I felt like I was. So, I said, let me get this straight…this beer is brewed DOMESTICALLY (in Canada) and doesn’t qualify as an “import” beer, and yet the price is 3 times what it would cost in the US? My suspicions were confirmed. Indeed, Budweiser goes for $1.80/bottle in Vancouver, BC.
This year, since I had moved and lost my ability to pickup a US broadcast I got stuck watching the Super Bowl at a friend’s house on cable–and suffered the wrath of CTV. I had even picked up the 3D glasses to watch an ad in 3D, but it never aired. Once again I got the hockey stick in the a$$ for trying to enjoy a Super Bowl the way it was meant to be enjoyed.
Oh Canada…always pays higher prices for the same products available in the US, doesn’t have any acceptable choices for Satellite or Cable TV–certainly not at acceptable prices…I guess we’ll have to settle for having healthier people and better looking women than the US…but forget about affordable cell phones or decent TV.
I think a case could be made to the CRTC that the U.S. (this year NBC) feed of the Super Bowl is indeed NOT the same one as offered by the Canadian rebroadcaster (this year CTV). Sure the transmission of the actual game is (arguably) the same. However, the U.S. commercials are indeed part of the overall Super Bowl experience. They have taken on a life of their own that transcends just product advertising. Just look at all the TV shows this past Monday morning talking about, and showing, some of the commercials. That air time easily outpaced talk and videos of the actual game by 100 to 1.
Therefore the case can be made that the U.S. coverage of the game is not the same as the Canadian broadcast, and the latter should not override the former.
As to commercials, I don’t know if CTV employs anyone with even a modicum of hustle in trying to sell their Super Bowl commercials. All we got, with a few exceptions, were either older, stale commercials we had seen too often before (and repeated multiple time during the game) or self promotions for either CTV programming or (in our case) for Star Choice. Although, I think that CTV did sell/run two Bud Super Bowl commercials.
I don’t understand why CTV (or whichever network has next year’s game) doesn’t approach those Super Bowl advertisers, who have a presence in Canada, to have them advertise on the Canadian broadcast. The rate doesn’t need to be anywhere near the U.S. price, and I am sure many of those companies wouldn’t be adverse to spending a few more bucks to get further bang for the production money they invested in making the commercials.
CTV does approach the same advertisers, and some of them did also advertise with CTV. But not all of them will, either for cost reasons or simply because they don’t want to advertise to the Canadian market.
As for the argument that commercials should be considered programming, that goes counter to the very purpose of simultaneous substitution, which is to protect local advertising.
Sunday’s Super Bowl game now the most-watched ever
NEW YORK — Upon further review, Nielsen Media Research now says that the Arizona-Pittsburgh Super Bowl game was the most-watched in history.
Nielsen said 98.7 million people, on average, were watching Pittsburgh’s exciting 27-23 victory Sunday night. That beats the 97.5 million who watched the 2008 game, which held the record for most popular Super Bowl.
On Monday, Nielsen had reported that this year’s game had 95.4 million viewers – impressive, but not a record-setter.
Nielsen explained the discrepancy of more than three million viewers by saying a more complete check of their records revealed additional viewership on some digital tier networks. The company hadn’t been aware that they were showing the game.
But get this in Canada, CTV carried the game and attracted an average audience of 3.602 million viewers, which was down from the 4.167 million who tuned in for the 2008 game. I guarantee if they have the same rules as next year it will go down even more.
This is the first time in all the years that I have watched the Super Bowl that I never seen the American adds. They are a part of the culture of Super Bowl. The game was fantastic. When CTV didn’t have it’s crappy picture & sound subbed over the quality NBC HD signal the sound & picture were fantastic. When the half time show was on the intro from NBC sounded great as soon as CTV got it’s grubby hands on the signal the picture dulled & center channel audio of Springsteen’s voice disappeared. Over the years I have complained to the CRTC about picture & sound quality of the both Global & CTV when they sub there signal over the American signal. They don’t listen or care about what the quality of the signal Canadians watch in regards to picture & sound. CTV ruined the Super Bowl broadcast for many Canadians who watch it for both the game & the fun of the commercials. The opened up the game with the same lame Nissan add with that stupid truck pulling the sun up what a shame that add has been running for months. Last years game was great because Bell & Shaw had the smarts to try & look after there customers. The problem with picture & sound quality is not with our Satellite or Cable providers but with the sub standard equipment that our so called networks use to broadcast there signal & do the channel subbing. Why is it CBC signal so clean & sounds so good. It’s time the CRTC listened to the customers instead of being in the back pockets of the networks & if they don’t listen to us it’s maybe time that they are disbanded. We should be allowed to buy our services from who ever we want. Networks like CTV & Global are the reason that there still many Direct TV & Dish Network systems still in the country & people are legally paying for. Maybe us as the paying viewers can complain to our signal providers & our MPP’s to put pressure on CRTC to stop this channel subbing practice . In closing I would to say thanks you to CTV in ruining the Super Bowl for so many Canadians who had parties or events planned. The only reason you had such a high viewer ship is that we are forced to watch your crappy network.
The people are speaking… the national boycotts of advertisers on CTV and Global are starting (I and many others emailed companies like Canadian Tire, Tim Horton’s, Kia of Canada, Nissan of Canada, Workopolis, Labatt). Global and CTV need to hear what everyone thinks of them, along with their advertisers. For those in the know, we know how crappy a job you do at simsubbing. It’s time to educate the masses of what they are actually being robbed of with simsubbing. I have informed people at work, and before they didn’t understand, but now they realize when parts of their favourite shows are being cut off, and they log in complaints with the CRTC too. I even got my local MP involved.
CTV isn’t going to respond to a boycott. 364 days a year, nobody cares whether their commercials are Canadian or American. And they can live with the grief they get that one day a year in exchange for all the ad revenue they get the rest of the time. It’s too lucrative for them to give up.
That’s a good point, but if Canadian advertisers realize the likes of CTV and Global are cutting out parts of shows normally as well because of simsubbing, then they might realize it’s not only about missing commercials, but it’s all related to the simsub rule, and things must change. If the advertisers realize the simsub rule allows their commercials to be seen, but it is also causing other headaches to viewers and they are getting upset by it, they might listen.
Check out this simsub video that captures a lot of what is wrong with this practice:
As consumers we should also target the cable providers who collect money for their product and then allow CTV to over ride. The broadcasts are wide enough now that there is no benefit in CTV picking the feed in the first place and then force feeding ads that everyone is sick of anyway. If we all treatened to cancel the cable service then maybe changes will be made.
You can target cable providers all you want, but it’s pointless. They’re required by law to perform simultaneous substitution when asked. They would love nothing better than for it to come to an end.
If CTV or the CRTC will not listen, the providers sure will if we start to cancel our service & get a US service like Direct TV & Dish Network, I have found out that Direct isn’t that hard to get know. You can go to any Radio Shack across the boarder & buy the 5 LNB dish & your choice of HD receiver. The Direct TV Plus HD DVR is one hell of a machine & for the $100.00 a month I pay Bell I get way better programing, like the real HBO. If you have a friend or relative in the US use there address activate your receivers down there setup & account on the internet, pay buy credit card each month & away you go. All Direct TV cares about is that there paid each month & that’s the way it should be. The only down fall to this way is no CBC-HD or your local news but that’s what they made antennas for. So now you can say good bye to the Can-Con S**t & to the crappy signals of Global & CrapTV. If enough of us do this & tell your provider why your going to the US for your service maybe the idiots at the CRTC will listen to both the customer & the providers that it’s time to get rid of the simsubbing practice. Oh ya and to the moron at CTV that said we can go to the internet & watch the the Super Bowl Commercials on our computers, you really shouldn’t be working in the Broadcast field if you think this okay, or would satisfy us the viewer who just watched the game on a HD TV, but look were you work & what your network calls HD enough said.
Amen to that Dennis. I signed up for DirecTV a few months ago, and I’ve never looked back. The signals come fine here in Ajax. Screw Rogers, Bell, the CRTC, Global, CTV and the rest. Time to go watch ESPN!!!
I used to feel proud 35 years ago when I last worked for CTV. Right now I feel ashamed. I am wondering why CTV did not replace the fantastic half time performance by THE WHO with a repeat of Blue Rodeo at the Grey Cup to really pi** of the viewers.
This year I watched the Super Bowl the way it’s supposed to be watched in True HD, 5.1 uncompressed audio & with the American commercials. So that means Direct TV what a frickin difference from CTV(ie. CrapTV). I picked Direct TV up this fall OH MY God! What a difference from Bell TV in picture , audio & the equipment. The signal last night from CBS was incredible Picture & Sound were absolutely stunning & the US Commercials were hilarious. As I have mentioned in other comments on this blog to get Direct TV all you have to do is get a friend to get the service in the US get setup & add some receivers. You can get the receiver & dish from any retailer don’t go to Best Buy as they ask to many questions. I used the 5 LNB SWM dish & the HR23-700 dual tuner receiver what & awesome piece of Technology this PVR makes the Bell TV dual tuner look really inferior. With features & performance. The programing from Direct is great & the selection of HD is fantastic. But the biggest difference is the picture & audio quality which is what HD TV is all about. So good by Bell to you expensive packages the only reason to keep any Canadian service is for CBC who have excellent HD picture & sound. Let’s just see how bad (Crap TV) does with Olympic Coverage. From what I hear if you watched (Crap TV’s) coverage of Super Bowl they ran tons of commercial saying they are covering the Olympics guess they couldn’t sell the add space. If they screw up the coverage as bad as we all know they will we can always watch it on NBC HD as it will not sim-subbed. Maybe if Ivan what’s his name had to watch is own network & had a chance to compare he would realize how bad (Crap TV’s) signal is.
This year I watched the Super Bowl the way it’s supposed to be watched in True HD, 5.1 uncompressed audio & with the American commercials. So that means Direct TV what a frickin difference from CTV(ie. CrapTV). I picked Direct TV up this fall OH MY God! What a difference from Bell TV in picture , audio & the equipment. The signal last night from CBS was incredible Picture & Sound were absolutely stunning & the US Commercials were hilarious. As I have mentioned in other comments on this blog to get Direct TV all you have to do is get a friend to get the service in the US get setup & add some receivers. You can get the receiver & dish from any retailer don’t go to Best Buy as they ask to many questions. I used the 5 LNB SWM dish & the HR23-700 dual tuner receiver what & awesome piece of Technology this PVR makes the Bell TV dual tuner look really inferior. With features & performance. The programing from Direct is great & the selection of HD is fantastic. But the biggest difference is the picture & audio quality which is what HD TV is all about. So good by Bell to your expensive packages the only reason to keep any Canadian service is for CBC who have an excellent HD picture & sound. Let’s just see how bad (Crap TV) does with Olympic Coverage. From what I hear if you watched (Crap TV’s) coverage of Super Bowl they ran tons of commercial saying they are covering the Olympics guess they couldn’t sell the add space. If they screw up the coverage as bad as we all know they will we can always watch it on NBC HD as it will not sim-subbed. Maybe if Ivan what’s his name had to watch is own network & had a chance to compare he would realize how bad his (Crap TV’s) signal is & might do something about it.
Everybody’s complaining about the fact that CTV didn’t show the american ads. It is a sad situation i agree but no one mention the worst thing that CTV did, when the Lombardi trophy was given to the Packers, we suddenly end up with some guy in a studio of TSN so we had to switch to another station (RDS) to be able to see the celebration of the players with their trophy. This is a big lack of proffessionalism from CTV and i hope next year (if there is a superbowl) that we could get Fox coverage all along.