H&R Block tries social media marketing

The big wigs at H&R Block have apparently heard that social media marketing is the new thing, so they’ve apparently hired some kids to shoot videos of themselves going places as part of a campaign called “Refund Road Trip”

The one-minute “webisodes” (20 seconds of which are text intros, teasers or ads for H&R Block) are on their website at RefundRoadTrip.ca and on YouTube, where they’ve gotten a massive modest pathetic view count ranging from 348 views to three views (plus about 800 for the trailer).

On the website, visitors are encouraged to enter a contest (for a whopping $5,000!) where they put together maps of their proposed road trips, where they do the responsible thing and blow their hard-earned money playing tourist.

To me it seems kind of silly in this recession environment to be encouraging people to spend tax refund money on unnecessary trips instead of retirement savings or paying down debt, but those things just aren’t as fun as taking an RV and going across the country.

I mention this (and sadly give H&R free publicity) because the Refund Road Trip makes a stop in Montreal. The videos of the Montreal portion of the trip start at Episode 24 (which is on YouTube but hasn’t been posted to the H&R website yet).

After that you can see the fun of hauling luggage up stairs, putting on makeup and walking around taking pictures.

My favourite though is Episode 27, in which “Cassidy” (who knows/cares if that’s his real name) walks out of an apartment next to Café Chaos on St. Denis and somehow ends up on an OC Transpo bus holding a copy of Ottawa’s 24 Hours daily before the sun comes up. That’s some fast walking!

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