Launch parties-o-rama (UPDATED)

Not having been invited the time to attend all the fall launch parties being put on by the radio and TV people over the last little while, I’m pleased to see that most of them are briefly summarized in video form.

The two big ones were rebranding efforts: NRJ radio, which is what Énergie has turned itself into, and V, which is the new TQS.

But there were also launches for CKOI, Rock Détente, Rythme FM, Musique Plus, Radio-Canada, Télé-Québec, TVA, and Télétoon, and fortunately the people at WebPresse believe these parties are news.

So here are the launch parties in YouTube format from various sources:




See also Dominic Arpin’s photos.



Dans ma télé:

WebPresse looks at Le show du matin:

Dans ma télé looks at Le show du matin:

WebPresse looks at Le Mur:


Rue Frontenac:

JVM Productions:

Dans ma télé:



Rock Détente


Rock Détente:

Rythme FM


Rythme FM:


Dans ma télé:

RadCan also has an entire blog devoted to the subject, with photos and videos (none of which allow you to link to them directly, stupidly).

TV columnist Richard Therrien has two articles about the launch in text form.


Dans ma télé:

More from Richard Therrien and Hugo Dumas.

Télé-Québec also has an entire website devoted to the subject, with videos for each show.



Dans ma télé:

WebPresse looks at Occupation Double’s (female) candidates (take a wild guess on what criteria they were chosen):

RythmeFM at the same Occupation Double unveiling:

(Hugo Dumas also has a sarcastic take on OD.)

Plus photos and text from Suzanne Lortie of, articles from Le Devoir, Rue Frontenac, Presse canadienne, LCN, Métro, Journal de Montréal and two articles from Le Soleil’s Richard Therrien.


OK, nobody cares about VOX, it seems. There were only two journalists present for their launch, and they were from Gesca papers. Odd since VOX is owned by Videotron which is part of Quebecor.

Musique Plus


Radio Énergie:

Télétoon has the video, which concentrates mostly on some lame “viral video” ad campaign which they imply was successful. But a look at the statistics for the video in question (an intentionally bad quality amateur-style video of a Télétoon van supposedly being stolen) shows a paltry 4,000 views (12 tweets), and its leading referrer is … a blog post at, which is hardly “viral” since they were in on the whole thing.

Seriously, can we please stop with these things as publicity stunts?

Or, at least, when you do something that is as clearly unoriginal as planting a fake video and manufacturing fake virality for it, could you refrain from referring to it as “new” or “something no one else has done” or “2.0”?

And not that has a lot of journalistic integrity built up over the years or anything, but it’s still a bit disconcerting to know that they would intentionally deceive their audience for the sake of an advertising campaign.

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