Monthly Archives: February 2010

You’re listening to an Astral Media radio station

November 2007 newspaper ad

This is part of an ad that appeared in The Gazette in November 2007, reassuring listeners after Standard Radio was purchased by Astral Media that their radio stations wouldn’t suddenly change.

Since then:

“Please be assured of our commitment to continue providing the same great listening pleasure you have come to enjoy,” the ad said. “Respect for our broadcast audience and the public in general is a core value of Astral Media.”

I’ll leave it to you to judge, based on their subsequent actions, whether Astral Media stuck to their word.

CHOM changes logo, pretends it’s more than that

CHOM's new logo

That’s CHOM’s new logo.

No, seriously.

No, seriously.

They launched it this morning, to great fanfare:

http://www.youtube.com/watch?v=1_aYF21PcKs

With PJ Stock joining the morning show this week (it will be “Chantal, PJ and Bad Pete”), it made sense to do it now. CHOM had risked being the only Montreal music station not undergoing a bullshit renaissance over the past year (see Mix 96, Q92, Énergie).

They made a big deal of it on the morning show, though I can’t figure out what other than the logo is changing. The tagline is still “The Spirit of Rock”, and it sounds like the music is still going to be the same (Pete Marier made a vague reference to “nicely tempoed rock and roll”). The press release makes mention of “more music” (sound familiar?), but gives little details. It lists three bands: 30 Seconds to MarsCavo and Shinedown (three bands I’ve never heard of) as examples of music that will “now strengthen the core of music that CHOM listeners love”, whatever that means. Listening to their music just now, I can’t say that makes me terribly optimistic.

But, it also reassures loyal CHOM listeners that Led Zeppelin, Black Sabbath, AC/DC, Pink Floyd and Metallica aren’t going anywhere.

You can listen to their new audio branding here, which sounds pretty indistinguishable from their old branding if you ask me.

The logo

CHOM’s old logos are everywhere, they’re familiar, and they feel like the kinds of logos you’d find on a classic rock station:

CHOM's old bumper-sticker logo

With a 2002 redesign, it kept the red and black motif, even if it lost some of its charm. Still, it was clean and simple. Professional, even if a bit too corporate:

CHOM's most recent logo

This new monstrosity of a logo looks like it was cooked up by a 14-year-old in his basement using Adobe Illustrator. The black and orange seem to evoke a Harley Davidson-esque feel* (without being so similar that they’d get sued over it), but other than that there doesn’t seem to be any reason behind it. Why orange? Why something that looks like an American highway sign? (Is it because Tom Cochrane’s Life Is A Highway is going to be even more overplayed?) Why go overboard on the simulated gradients?

*UPDATE (Feb. 2): Apparently it’s no coincidence. Their contest of the week involves giving out a Harley Davidson motorcycle.

Why is there nothing about this logo that makes me think of Montreal or rock music?

It’s been compared to a U.S. hockey team’s logo. I can’t think of a worse insult.

If this is CHOM’s “new baby”, I’m just going to have to be brutally honest: It’s a really ugly baby.

UPDATE (Feb. 11): Hour’s Craig Silverman explains the new logo with comments from program director Daniel Tremblay (and quotes this blog post). Rue Frontenac also has a piece on CHOM’s attempts to attract a younger audience.

More Canwest news

Since I’m now a former Canwest employee, I guess I don’t have to include that disclaimer anymore.

Some tidbits of news since Canwest’s newspaper arm filed for bankruptcy protection in early January:

The Financial Post, which is owned by Canwest and may be part of a sale (but which isn’t under creditor protection) has a fair picture of what parties might be involved in this asset auction, with pros and cons for each. For most companies, the bottom line seems to be “not interested.”

Ted Bird joins Gazette as a blogger

Speaking of unemployed people in local media, Ted Bird (you know, the guy who left CHOM at the beginning of the year) is now blogging for The Gazette.

Bird wouldn’t say how much (if anything) he’s being paid for the gig, but he’s “happy with the exposure and the chance to establish myself in print.”

He’s continuing to blog on his own as well. So those who miss his opinions won’t be left wanting.

Another unemployed journalist

Farewell, dual-display Mac G5

As of 1:30am today, I am no longer an employee of The Gazette (a division of Canwest Publishing Inc.)

It happened so long ago that most of this blog’s readers probably don’t remember, but I was hired as a temporary, part-time worker at The Gazette in January 2008. Back in 2005 I was picked as an intern, and stayed on for an extra year on contract before I was let go the first time. When a vacancy came up a year later because of two parental leaves, I got an email from my old boss asking me if I wanted to come back. I didn’t hesitate.

The contract was supposed to last nine weeks. But it got extended, and extended again, and again. Finally, with the person I was replacing returning to the payroll, my contract wasn’t renewed past Jan. 31. The nine-week contract ended Sunday night at 105 weeks plus a day.

All this to say that the split is amicable (sad for both sides, but amicable). It’s not in any way related to Canwest’s creditor protection filing, nor anything I did. That said, it isn’t completely disconnected from the crisis facing media, and copy editing in particular (the Miami Herald yesterday looked at how many grammatical mistakes make it into a newspaper on a daily basis because of the reduced number of copy editors).

Though I’m obviously not happy about getting dropped out of my dream job, I’m grateful for the opportunity I got to live it for those two years. I want to publicly thank my colleagues, whose help, guidance and awful puns are what I will truly miss most about working there, and what I will most look forward to if I’m ever given the opportunity to work there again. I especially want to thank Assistant Managing Editor Katherine Sedgwick, who was my boss for most of my time there, and who emailed me out of the blue two years ago asking me if I wanted to come back. Her ability to judge character is obviously well above par.

As for my future, it’s up to me to write it now. I have no plans to leave the city unless some irresistible opportunity shows up. And my goal is to stay in the field of journalism. But that’s a tall order with everything that’s happening to the news media.

But I’m not thinking too much about that yet. I didn’t take a single day off while I worked at the Gazette, and so my immediate plans are to make up for that by taking it easy for a bit. My last paycheque doesn’t come for a week and a half, and it’ll include all the banked overtime I never ended up using. That, plus all the money I’ve saved up means I’m not desperate for a job right now, and I can take my time figuring out my next move. And spend more time with my family, I guess. That’s what the politicians do, right?

In the meantime, my loss will probably be your gain. I’ll have more time to blog about stuff. My browser is just about ready to burst with all the tabs it’s got open. I hope to clear some of that out and post some of the ideas that have been circulating in my head this week.

My relationship with The Gazette also hasn’t been completely severed. I plan to continue freelancing for them (notably compiling the Monday Calendar), and am exploring other opportunities, as they say.

Some people have asked if I would consider blogging full-time, monetizing this little experiment I’m running. I’d do it in a second if I thought it could be profitable, but I don’t think that’s feasible yet. I may change my mind on that depending on how desperate I get for cash, or how desperate people are to advertise here.

I certainly won’t be holding my breath for that.

Unless I can turn holding my breath into a job.

UPDATE: I’m really feeling the love, in the comments below and on Twitter. Unfortunately, I can’t trade that in for a career just yet.