Shaw Media to launch all-Simpsons rerun channel this month

Spurred by the CRTC’s recent decision to stop enforcing genre protection or nature-of-service requirements for specialty channels, Shaw Media wasted no time putting a plan in place to quickly capitalize on the newfound freedom. It announced that it will launch an all-Simpsons channel on April 15.

It won’t be all Simpsons, because of the requirement to have 35% Canadian programming. So the hours from 6am to 1pm will be devoted to classic Canadian comedies like Corner Gas.

In a press release filled with Simpsons references, Shaw said it was “totally having a cow” about the new channel, and that it would be “the cause of, and solution to, all of life’s problems.” It implored people to “choo-choo-choose it” for their cable packages.

The Simpsons Channel will be available at launch on Shaw Cable and Shaw Direct. Other providers haven’t announced plans to carry it yet.

Shaw Media also said they’re planning other single-purpose channels in the coming months, including an all-Seinfeld channel, an all-NCIS channel, and an all-M*A*S*H channel.

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