La Presse has announced the next step in its transition from a print publication to a digital one focused mainly on the tablet: It is ending its weekly Saturday print edition at the end of the year. The final issue will be Dec. 30.
La Presse president Pierre-Elliott Levasseur writes in a note published Thursday that the publication now gets 90 per cent of its advertising revenues from digital sources.
The end of the print edition, which comes only two years after it ceased publishing a print edition Mondays to Fridays, will affect 49 regular and temporary jobs, Levasseur writes. A buyout offer will be given to employees.
La Presse’s focus on the tablet has been curious to some, especially since tablet sales have slowed in recent years. But as Levasseur pointed out in a recent interview with InfoPresse, tablet penetration is still increasing.
Nevertheless, La Presse is working on a new mobile app to make the smartphone experience more engaging. No word on when such an app would be released.
The (former) newspaper famously spent $40 million on its tablet app, much of that going to research. It had hoped to recoup some of that cost with sales of its platform. But its only customer so far, the Toronto Star, isn’t having as much success with its tablet app (Levasseur suggests it’s because of the Star’s business model, which avoid cannibalizing one platform in favour of another). Levasseur tells InfoPresse that they have not been very proactive in getting other papers signed on to the platform.