As recently as 2012, Montreal did not have a local English-language morning show on television. Now we have two — three if you include the radio-on-the-TV Daybreak broadcast on CBC. Global Montreal was first out of the gate on Jan. 28, 2013, and so today celebrates its fifth anniversary.
Or it would if today wasn’t Sunday.
Nevertheless, there’s cause for celebration, because Global’s parent company Corus Entertainment is keeping the show on the air past its original mandate, even though it’s under no obligation to.
Creating local morning news shows in markets that didn’t already have them was a promise made by Shaw Communications in 2010 when it acquired Global and the other Canwest television assets from the bankrupt company (that also used to be my employer). As part of its $180 million “tangible benefits” commitment to get the deal approved by the CRTC, Shaw promised $45 million toward adding local programming in the mornings — above the requirements in its standard licence conditions — in six markets: Halifax, Montreal, Toronto, Winnipeg, Regina and Saskatoon. Toronto would get the largest slice of that pie, but Montreal was promised $5 million — or about a million dollars a year.
It took a while to get the Montreal show off the ground — the premiere two years and three months after the acquisition was approved. And even then it had some glitches, with a minimal technical staff, two anchors and a weather presenter.
Tangible benefits are spread out over seven years, which means they should have been all paid out by Aug. 31, 2017. We don’t have Global’s financial report for that year yet, but the 2016 report showed $1,234,800 in spending remaining from that $5 million fund for the 2016-17 year, the largest pool of money remaining for a market.
With the expiry of the tangible benefits, the obligation of Shaw (now Corus) to continue Morning News in Montreal and the other markets ceased. If they could meet their local programming and local news requirements with remaining programming, they could shut the morning shows down.
But they haven’t.
“We’re proud of our morning show in Montreal, which continues to do well and is providing improved results in the market,” Corus told me in a statement. “We also produce more local news content (above our condition of license) above our English language competitors.”
Shaw had told the CRTC in 2010 that it expected the morning shows to keep going past the end of the commitment. Troy Reeb, VP of news for Shaw Media and now head of local news for TV and radio for Corus, told me the same at the time, saying they were striving for a sustainable model.
But it’s nice to see that they’re actually following through with the commitment, at least for now.
Like I said on air we don’t take a moment for granted. Thank you #Montreal for welcoming us into your home. Here’s to many more mornings spent together! ???? #globalnewsmorningturns5 #birthday #grateful pic.twitter.com/EIRpmf1udc
— Laura Casella (@La_Casella) January 29, 2018
Global Montreal’s Morning News doesn’t have a huge audience. According to the 2016-17 season average that Corus is using to tell advertisers what to expect, the show has an average minute audience of 5,500. That’s higher than the 3,500 that City’s Breakfast Television is reporting, or the 1,000 that CBC is reporting for Daybreak on TV.
And then there’s the fact that it’s not all that local. The middle segment of every half hour comes out of Toronto, which continues to give viewers the idea that they’re watching two programs switching back and forth.
The nationalization of local news was also applied to late-night and weekend newscasts, which are anchored out of Toronto. But Global Montreal also added a local noon-hour news, becoming the first station to try challenging CTV Montreal’s noon newscast.
It’s a mixed bag. We can be furious that Global is cutting so many corners and passing off nationally-produced programming as local news, or we can be happy that making such broadcasts as lean as possible has kept them on the air.
As much as I think Morning News isn’t as good as it could be with more resources, I’d rather that than nothing.
So happy birthday.
UPDATE: Morning News marked its anniversary on the air on Monday.
Hasn’t Camille Ross now moved back to her hometown of Toronto? Is Richard Dagenais still working at CJAD radio doing their newscasts(mostly on weekends)? Dagenais was part of the first Global Montreal Morning Show.
While I never found Dagenais appealing (his stint at CJAD was mercifully short: read the news in a hurry and perfunctorily and never interacted with Fisher unlike Armour), I feel he’s wasted on MATV; perhaps due to my seeing community channels as stepping stones for beginners.
I find Richard Dagenais much better on MAtv. Never liked him on current version Global Montreal Morning Show(didn’t care for Camille Ross either on Global Montreal). In previous version of Global Montreal Morning Show, I liked Richard when he did the remotes.
The average minute audience isn’t very high, but I wonder what the turnover is. As an example, if that turns over every 30 minutes, then their total reach would be pretty good. It’s not massive, but when you consider how few people are actually watching TV at that time (versus listening to the radio in the car, example) they are hitting a pretty big chunk of the potential marketplace.
It’s also a good place for them to build from. Mornings are one of the places where CTV has limited (or no) real local presence. Their national formulatic disaster of a morning show opens up plenty of potential in the local market, even if it’s only “half” of the time local.
Expanding from their into the lunch hour news makes pretty good sense too. If you can get them to watch in the morning, maybe they will watch through to lunch… :)
Glad to see this show will survive and us anglo Montrealers have reason to turn on our televisions while getting the young ones ready for school. I was a fan of This Morning Live . I have really been enjoying waking up to this show recently. They could do without the Breakfast Television type of segments. Yuck. Kim is great with the lighter stuff. I find the transition from a news story to a fun guest jarring for Ms. Casella. I like her news reporting. Richard was too much too early for us.
Fingers crossed they do not change their mind. Global is the only English show with any real news and helpful information in the morning. Cannot bare to watch the rest.