The NHL season begins tonight, and that means yet another year of WTF-why-is-my-Canadiens-game-blacked-out pleas on social media and email.
So once again the Gazette asked me to put together a full 82-game schedule listing what channels each game is on (we’re also making printable letter-sized versions available). It was printed in Tuesday’s paper, which had a lot of other news content as well. The story next to it is mainly an interview with Bryan Mudryk, TSN’s new play-by-play man for (most of) their Canadiens games this season.
I also spoke with Paul Graham, TSN’s executive producer of live events. He was on the phone in Helsinki at the time, signing new agreements for international hockey. (He took the time to remind me that TSN airs far more hockey than ever before, even though it doesn’t have the Wednesday night national games and first-round playoff series that it did before the Rogers deal.)
Just before I hung up with him, I asked Graham about why we don’t see more pregame and postgame Canadiens programming during the TSN regional games, like we see on RDS and TVA Sports.
“In our minds for the most part we already have a pregame show, and it’s That’s Hockey,” he said. “It’s just not specific to one team.”
The exception is in Winnipeg, “mostly based on time zone.” Because it’s an hour behind and its home games generally start an hour later, it will have its own version of the program on TSN3.
But producing separate Leafs, Senators and Canadiens pregame and postgame shows wouldn’t be worth the cost because people don’t really care about that stuff, he said.
“What we found, quite honestly, from a research perspective, is that when you talk about post-game shows, they’re really there for the die-hard fans, that most people just watch the game and they’re done. And so what we try to do is we try to get to SportsCentre as quickly as possible. And still include key elements of what you would hear in a post-game show anyways, which would be comments from our broadcasters that did the game, dressing room post-game comments from, in this case, John Lu, and then our hosts on SportsCentre, if the story dictates it for that night, going a little bit longer on one particular item. So there’s no real plan to have a specific Montreal Canadiens pregame show or specific Canadiens postgame show. We think that we service that already with That’s Hockey before and with SportsCentre afterwards.”
RDS and TVA Sports go pretty hard with local pregame and postgame with the Canadiens (and almost nothing with their Senators broadcasts). But their ratings data shows it’s hard to keep fans tuned in. They’re lucky if even half of those who tuned in during the game stay for the postgame show. And with TSN’s Canadiens regional broadcasts getting less than 200,000 viewers (the average was 123,000 last season, but the Canadiens sucked really bad that year), there’s just not enough of a critical mass to warrant it.
Not much new, but a bit more Lu
I asked Graham if we should expect any other big changes for the Canadiens broadcasts this season. For the most part, it’ll be the same as last year. The supporting cast of analysts (Dave Poulin, Mike Johnson, Craig Button) and studio hosts (Tessa Bonhomme, Glenn Schiiler, Pierre LeBrun) will be the same. But “we’re looking to incorporate more TSN-specific programming in intermission” such as the Insider Trading segment with experts like Bob McKenzie and Darren Dreger.
“(Reporter) John Lu will be front and centre at a lot of games that originate in Montreal,” Graham added.
I also asked him what he sees happening when TSN’s rights deal expires in 2022. While regional rights deals for Canadian NHL teams were quickly gobbled up following the national Sportsnet deal, the Canadiens’ English-language rights seemed to be of less interest. First Sportsnet grabbed it for three years (the first time all 82 Canadiens games were televised in English), then TSN for five.
|Team||English TV||French TV||English radio||French radio|
|(National)||Sportsnet (2026)||TVA Sports (2026)||N/A||N/A|
|Vancouver Canucks||Sportsnet Pacific (2023)||None||Sportsnet 650 (2022)||None|
|Edmonton Oilers||Sportsnet West (2020)||None||Corus/CHED (2020)||None|
|Calgary Flames||Sportsnet West (2020)||None||Sportsnet 960 (2020)||None|
|Winnipeg Jets||TSN3 (2021)||None||TSN 1290 (2021)||None|
|Toronto Maple Leafs||TSN4||None||TSN 1050||None|
|Sportsnet Ontario||Sportsnet 590|
|Ottawa Senators||TSN5 (2026)||RDS (2026)||TSN 1200 (2026)||Unique FM (via Bell)|
|Montreal Canadiens||TSN2 (2022)||RDS (2026)||TSN 690 (2022)||Cogeco (2019)|
|Laval Rocket (AHL)||None||RDS||TSN 690||91.9 Sports (2022)|
Graham pointed out that TSN shares resources with RDS, which allows them to make the broadcasts more efficient. And with Bell having a share in ownership of the Canadiens, they have an interest in keeping the relationship going.
“At the end of the day, along with our Bell ownership, we’re confident that Montreal will get better, and we’re confident that we’re going to be part of this for a long time,” he said. “I can’t see any situation in the immediate future, even when we get past the five years, where we wouldn’t be involved.”
Mudryk gives back
I didn’t have space to get into this in the story, but Mudryk is known for his charity work in addition to his on-air talents. The Bryan Mudryk Golf Classic has gone on for 15 years now, inspired by his own battle with Hodgkin’s lymphoma (i.e. the non-Koivu version). While he’s going to have a busy year with a lot of travelling (his life so far has been mainly going back and forth between his hotel, the Bell Centre and the Bell Sports Complex in Brossard), he’s ready for requests from charitable organizations to host their events, and he wants to help.
“I’m not just saying that to get a good quote in your paper,” he said, which is good because I didn’t get the quote in the paper. “I’m saying it because I mean it. If I have the time and it works out in my schedule I’m always there to help worthwhile causes.”
I could probably insert a joke here about the Canadiens being the biggest cause needing help right now.
Status quo on Sportsnet
As far as Sportsnet is concerned, not much has changed in their plans. Hockey Night in Canada (with the Leafs generally on CBC and the Canadiens generally on Citytv, it seems), Wednesday Night Hockey and Hometown Hockey on Sundays. It’ll be Bob Cole’s 50th and last season as a play-by-play announcer, and he’s starting it with the Habs’ game on Saturday.
Sportsnet is also bringing in the weekly Twitter broadcast Ice Surfing, after a pilot episode last season. The show will follow games playing that night with some live action but also commentary and conversation.
The answer to your question is simply that there is no money in a pre-game show specific for the market. They money went into a Toronto-centric generic pre-game show, and that is what everyone gets. It’s maximizing revenues by delivering the biggest possible audience to advertisers, while at the same time minimizing costs by having fewer productions.
It’s the basics of “we overbid by millions and millions for these game rights” TV.
dIlbert is toeing the company line. I disagree. What they, the nets, are doing in so Canadian. Go big or don’t go at all. Smaller shows can be sold profitably because they deliver audiences that have little or no waste. Big trans national audiences are great for national advertisers and national advertisers are an easier sell. The American markets get it; Canadians don’t.