Numeris came out with its quarterly metered market radio ratings last week. Here’s the top-line data.
I’ll start by pointing out that this is the winter period, covering the Christmas holidays, when radio listening habits are a bit out of the ordinary. But even if you do a year-over-year comparison, two changes are noteworthy.
On the anglo side, The Beat is continuing to pull away from its main competitor Virgin Radio. Among anglophone audiences, The Beat had a higher average audience this winter than Virgin and CHOM combined.
While The Beat’s trendline has been positive since it launched, Virgin’s trendline has been more significantly downward, and CHOM’s a bit less so. Both stations have tumbled so much they’re now neck and neck with CBC Radio One in audience.
On the French side, the big story is the sudden resurgence of Rouge FM, which has surpassed Rythme FM as the top-rated francophone music station. To a lesser extent, Bell’s other station Énergie also had a good ratings period, with a jump that seems to have coincided with a drop by CHOM.
As usual, everyone is happy to be number one. Bell’s press release touted Rouge’s success. Cogeco’s 98.5 FM, still the top-rated station overall, was a bit tame in its latest announcement. The Beat touted its “best results ever” among adults and women 25-54. The best Virgin could do was point to having 1.7 million listeners.