Since the announcement of the new afternoon show Let’s Go with Sabrina Marandola, some people have been asking what happened to Jeremy Zafran, who handled traffic updates for Homerun. With the new show and its “transportation columnist,” Akil Alleyne, who also does daily traffic, Zafran disappeared from the air.
It turns out Zafran has been dropped by the CBC. And he’s not happy about it.
“My staged elimination was set almost two months ago and much like the CBC Montreal staff, few people were aware of my contract non-renewal,” Zafran wrote to me. “The excuse was the job title change adding ‘the story of traffic’ responsibility to the existing job. That was smoke and mirrors. I was told that I was not ‘the strongest candidate for the new job,’ a ruse considering my replacement’s zero experience on radio let alone in traffic: a position on air that is a difficult art form to master. As a veteran announcer and host in Montreal, I worked the last two months with professionalism with my head held high.”
Though the public broadcaster wouldn’t call this “staged,” it did say the new position was “an open competition and anyone could apply” and Zafran was on a yearly contract that “did expire and was not renewed.”
Alleyne, whose previous job was as a reporter with CityNews Montreal, hired there only a year ago, is indeed pretty green. He studied law in the Washington, D.C. area before returning to Montreal. Before that he had brief stints reporting for CBC and The Suburban.
Having listened to his traffic reports a few times on air, he was quite rusty at first, missing the smooth flow that more seasoned traffic reporters have shown on commercial and non-commercial stations. But he’s gotten better as he’s gotten used to the position.
But why replace Zafran?
Here’s the official explanation:
Montrealers get around the city in so many ways and we wanted to tell those stories — beyond traffic updates on highways and cars. So we created a new position of a transportation columnist. While the columnist still does traffic updates, they are responsible for a regular transportation column.
In other words, in CBC’s eyes, it’s a columnist who also does daily traffic updates.
Zafran doesn’t buy that description, and though he doesn’t offer any theories on why exactly management has soured on him, he does offer this:
The CBC has free reign on hiring and without a ratings-based mentality, bosses can literally turn a mime into a weather person and no one in management will face any consequences. And yet here I am paying the price.
But he also makes a case for what he’s done in the position:
I built their traffic department from nothing, negotiated to gain full access to all the CGMU cameras — at no cost, on my own initiative and time — and was considered by (Transports Québec), the SQ, EXO, STM, Ville de Montreal, CN, other hosts who relied on my hits from competing stations, not to mention internally at CBC Montreal as the ‘go to expert’ for traffic and transportation. I created the @montrealdrive Twitter page leaving it at 3600 followers, a few hundred less than the Homerun program itself. This was a planned removal that was witnessed by all.
Zafran said he has received a “mass outpouring of support and disappointment” following the news, after having worked for CBC for eight years.
“On a bright note,” he wrote, “I’m not dead. I can eat dinner again with my young family and I am catching up on all that I have neglected at home. I will not accept a character assassination by those who attempt to discredit me or my work. They know what they did to me and in turn my family life, but if they can sleep well at night then rest assured so will I.
“The job doesn’t define the person, that’s up to me. I won’t lose another breath over this tragedy, Steve. Soon better things will arrive, I’m in my prime and I will return from these last 8+ years to a professional, respectful environment for my 30th year on air in 2020, all chez nous.”
Zafran was also once the weekend weather presenter on CBC Montreal’s local TV newscast, but that role has since been eliminated. Now the anchor, Sean Henry, does brief weather updates himself.
Besides broadcasting, Zafran also does acting and voice work, including various radio and TV ads, and you may have seen him pretending to be a pharmacist on posters at your local Jean-Coutu. Before joining CBC in 2011, he did various on-air roles for 940 News and Q92.