Those who hadn’t paid attention when the financial and regulatory process was under way were probably surprised when they tuned to their favourite classical music station on Sunday and heart franco pop music instead.
Leclerc Communication, which got CRTC approval for its acquisition of CJPX-FM in April, officially took over the station at 2pm on Friday, according to a Facebook post from Nicolas Leclerc, vice-president of sales and marketing. Quebec City’s CJSQ-FM was not part of the sale and remains a Radio Classique station, though who knows how long it can hold out without a Montreal big brother.
Leclerc will relaunch CJPX-FM as WKND 99,5, with the same branding as its Quebec City station, on Wednesday at 5pm. Until then, its programming is 100% francophone music. Leclerc says the station will start with 100% music programming for the first few weeks before official programming begins.
WKND’s website is montreal.wknd.fm. No spoilers there about programming.