Monthly Archives: February 2021

24 Heures transforms into weekly as free newspapers adapt to pandemic

24 Heures’s first edition as a weekly, from Feb. 11, 2021.

24 Heures, Quebecor’s free daily newspaper distributed in Montreal, has undergone a metamorphosis, one that makes it look a bit more like the next reincarnation of Ici than it does the 24 Heures of old.

This month, it launched a “new platform” at 24heures.ca (no more being just a subsection of the Journal de Montréal website), where it promises to “get to the roots of issues you care about, in addition to covering daily news, and inspired by solutions journalism,” according to a message posted on that website.

The website is now broken down into categories:

  • En bref, which has news
  • Panorama, which has content about “social movements, innovation, digital culture, sexuality” … so lifestyle content
  • Urgence climat, which is devoted to climate change, and is its own section so you know they take it seriously like the youth of today
  • Porte-monnaie, which has content on money, personal finance and entrepreneurship
  • Lifestyle … so more lifestyle content
  • Pop, which will have “viral content”

The website has some wire content, from Agence France-Presse, Agence QMI and Quebecor’s other websites like Silo 57, but most of it so far is from 24 Heures’s own writers. And while some of it is viral-content-churnalism, there are some real stories in there as well.

Weekly

The print edition has the more major transformation. It now runs weekly, on Thursdays, and it has a new design and new logo. It’s also thicker — the first two editions are 32 pages each.

But it’s the content that’s most different. The issues are themed — Black History Month for Feb. 11, sex and social media for Feb. 18. You’ll see less hard news and more feature stories and columns, and those columns are new, younger and more diverse faces.

It’ll be interesting to see how long they keep this up. A newspaper is going to put its best foot forward for a launch like this, but a year or two down the line will we see more repurposed Journal de Montréal content?

You can read the digital versions of the paper editions of 24 Heures here.

This isn’t Quebecor’s first youth-focused free weekly newspaper. In 2009, it shut down Ici, its answer to free alt-weekly Voir. That was followed by the shutdowns of Montreal’s other alt-weeklies: Hour, Mirror, and finally last June, the remnants of Voir.

The new reality of the commuter freesheet

24 Heures’s move comes after competitor Métro changed its schedule last fall. After taking almost the full month of August off, it returned on a twice-weekly schedule, publishing Wednesdays and Fridays.

Both newspapers were hit hard by the pandemic, not just because of the dramatic reduction in advertising, which is their only source of revenue, but because fewer people are taking public transit and sanitary rules prevent them from having their human distributors at rush hours handing out the paper to passersby.

Métro and 24 Heures are the last remaining free dai… uhh, right they’re not daily anymore. But anyway, they’re the last of its kind in Canada. The 24 Hours chain was a victim of the 2017 Postmedia-Torstar paper swap, while the last Metro newspapers were shut down by Torstar in 2019.

CRTC rejects request to reduce local programming quota for TSN Radio 690

A request from Bell Media to reduce the amount of local programming it is required to broadcast on TSN Radio 690 AM in Montreal has been rejected by the Canadian Radio-television and Telecommunications Commission.

In a decision published on Wednesday renewing the station’s licence until 2027, the CRTC found it already had enough flexibility in its current quota and allowing this change in its licence — going from 96 hours a week to 63 hours of local programming — would undermine the reason the quota was established in the first place.

Commercial AM radio stations in Canada generally don’t have requirements for local programming. As we saw with the (coincidental) format changes for TSN stations in other markets this week, you can run whatever you want on AM. Requirements for FM stations are a bit more strict — you have to have at least 42 hours a week of local programming (a third of regulated hours) to be able to solicit local advertising on a station.

But TSN 690 (CKGM) had special conditions of licence imposed in 2013 as part of a deal that allowed Bell to own four English-language stations in Montreal after it purchased Astral Media (which at the time owned CJAD, CHOM and Virgin Radio). Bell had originally proposed to turn TSN into a French-language station to get around that problem, but after seeing the public outrage that caused, they asked for an exemption to the policy during their second try. Bell promised to keep TSN as a sports radio station, and agreed to a CRTC request for a local programming quota roughly equal to what they were broadcasting at the time.

“The station’s condition of licence relating to local programming was an important factor in the approval of an exception to the common ownership policy,” the decision reads. “By authorizing at this time the requested amendment to this condition of licence, which was imposed in 2013 to mitigate the impact of the exception to the common ownership policy, the Commission would substantially reduce the mitigation measure put in place to justify such an exception. Therefore, the Commission is of the view that reducing CKGM’s local programming requirement is not appropriate.”

In its application, Bell had argued the quota caused problems during weeks when the Canadiens weren’t playing. They said this came to a head during the 2019 Stanley Cup Final, when it couldn’t broadcast every game because it would have violated the quota. Instead, the station ran some rerun programming in the evening.

That argument didn’t sway the commission. While it acknowledged that the quota would “bring challenges to CKGM” during certain times of the year, “the station can broadcast 30 hours of non-local programming per broadcast week out of a possible total of 126 hours. The Commission considers that this level allows for a significant amount of non-local content and provides sufficient flexibility for the station’s programming offering.”

The 30 hours a week comes out to about four and a half hours a day, more than enough to have a non-local game every night, a couple of NFL games on the weekend and a Blue Jays game or two.

The decision is not directly related to the cuts at other TSN stations this week — this application was originally filed in 2019 and published in November.

The CRTC did agree to another licence amendment proposed by TSN — eliminating the need for additional $245,000 in Canadian content contributions from 2013 to 2020. The commission determined that the money had been paid and the licence condition was no longer necessary.

CJAD merges Natasha Hall, Aaron Rand shows, to rebroadcast CTV News at 6

On the heels of recent cuts to its programming, CJAD is reducing its local schedule by an hour a day and merging the shows of afternoon hosts Natasha Hall and Aaron Rand as of next Monday.

The announcement was made at the beginning of Hall’s show on Wednesday. The two, who have known each other for years going back to when Hall did traffic for Rand’s morning show on Q92, will co-host a show from 2 to 6pm weekdays. The new show, whose name hasn’t been announced but will be something like “Montreal Now with Aaron Rand and Natasha Hall”, replaces Hall’s 2-4pm show and Rand’s 4-7pm show.

Hall said Robyn Flynn, currently the producer of Rand’s show, will produce the new show, while Brian Kowlessar, currently with Hall’s show, will stay as technical producer.

The final hour, from 6-7pm, will be a rebroadcast of CTV News Montreal at 6. That follows similar moves from Toronto’s CFRB and Ottawa’s CFRA, which already rebroadcast local CTV newscasts at 6pm. CJAD already rebroadcasts CTV’s national newscast at 11pm and the local 11:30pm CTV newscast.

Meanwhile, morning host Andrew Carter announced Wednesday he would be joining the Live at Five show, from 5am to 5:30am, with Trudie Mason and James Foster.

The end result of these changes will be reducing CJAD’s local original programming down to 11 hours on weekdays, from 5am to 6pm and excluding the Evan Solomon Show from noon to 2pm. That’s much less than it used to be, when CJAD had local programming until 11pm or midnight.

There’s no word of staff cuts as a result of this change, though it may save some money down the road by, for example, not needing to bring in replacements during vacations. A memo from Bell Media on Tuesday said its organizational changes were complete, so there shouldn’t be other major staff cuts in the near future.

Bell Media shuts down TSN Radio in Vancouver, Winnipeg and Hamilton

Just when we thought the worst was over, Bell Media on Tuesday abruptly pulled the plug on three of its seven TSN Radio stations — CKST 1040 in Vancouver, CFRW 1290 in Winnipeg and CKOC 1150 in Hamilton — to replace them with new, cheaper formats.

Ya Bloomberg’d it

The Hamilton station has already adopted its new brand, BNN Bloomberg 1150, copying a format at CFTE 1410 i Vancouver — itself a former TSN Radio station — that relies on a mix of audio from BNN’s television channel, content from Bloomberg and some random repurposed Bell Media content like CTV News, the Evan Solomon Show and Amanda Lang’s podcast. There was nothing said about local programming and a Bell Media spokesperson didn’t answer when I asked if there would be any.

Funny story

The two other stations said they would announce their new format simultaneously on Friday (at 9am CT and 7am PT), but thanks to a memo from Bell Media President Wade Oosterman, we already know they will adopt the “Funny” standup comedy format that he described as successful even though the existing Funny stations — CKMX 1060 in Calgary and CHAM 820 in Hamilton — have poor ratings, and the third station to run with that brand shut down in 2016.

CKMX is in last place in Calgary with a 0.8% share, and CHAM is second-last in Hamilton with a 0.6% share. The only station rated lower than CHAM? TSN Radio, now BNN.

So don’t expect the ratings to go up with this move. Instead, expect the expenses to go down as they no longer need local programming of any kind.

690 survives

The other four TSN Radio stations — CFRN 1260 in Edmonton, CHUM 1050 in Toronto, CFGO 1200 in Ottawa and CKGM 690 in Montreal — survived the axe. Those stations have varying ratings — 0.9%, 0.4%, 3.1% and 3.5% market shares according to their latest books — but they have other reasons for staying. Montreal and Ottawa have the rights to their local NHL teams and are the only English-language sports radio stations in their markets. Toronto is Toronto, and has plenty of local sports content to go around, including half the Leafs schedule.

Why Edmonton still exists while Vancouver and Winnipeg got yanked is a bit beyond me. Edmonton doesn’t have the rights to either the Oilers or whatever the CFL team will be renaming itself (both of those air on Corus’s 630 CHED), and its ratings aren’t stellar.

(Edmonton was nevertheless hit by layoffs, including Corey Graham)

It’s also worth noting that Bell Media gave up the rights to the Winnipeg Jets to CJOB in December, even though it had a year left on its deal, according to the Winnipeg Free Press.

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Canadian-only Super Bowl commercials disappoint again in 2021

In case you were part of the half of the country that didn’t tune in to the Super Bowl on CTV, TSN or RDS, you may have missed the cool Super Bowl ads.

And if you’re part of the half who did, you probably missed them too, since most of the best ads didn’t air on Canadian television. Instead, you were treated to a bunch of forgettable car commercials, repetitive teasers for CTV programming, unoriginal promos for Crave, and lots of ads for Skip the Dishes somehow.

(I counted five airings of the Jon Hamm spots between kickoff and the end of the CTV broadcast, including three in the first hour, which led to it being the butt of a lot of jokes on Twitter.)

It is unfortunately the reality that we still have to live with (at least those of us not close enough to pick up a U.S. station with an antenna or determined enough to find a bootlegged stream). The CRTC tried to answer consumer demand and allow Canadians access to American ads, but that was overturned by the Supreme Court and its repeal also written into the new North American trade agreement.

If you want to watch the U.S. ads, they’re online. On YouTube’s AdBlitz playlist or on Programming Insider’s more comprehensive list. Some of them are great, some are silly, few are truly memorable, but a lot of them took a lot of effort.

Many of them also aired in Canada. But a lot of them didn’t, either because the advertisers didn’t want to spend the extra money or because their services or products aren’t offered here.

Meanwhile, north of the border, we got some Super Bowl commercials of our own. And they were … not that great. Some tried — Michael Bublé selling Bubly again, and some ads for investing companies — but nothing compared to the U.S. offer.

It’s up to advertisers, not Bell alone, to create a uniquely Canadian Super Bowl ad break experience. Frankly, advertisers have to do more in general to make their ads more interesting. They might think they don’t have to, since Bell has the exclusive broadcasting rights to the Super Bowl in Canada, and people are going to watch it live regardless, but that kind of complacency isn’t going to serve the industry well in the long term.

And Bell could set an example by upping its own game. I get that you’ll have CTV promos (the American broadcast was filled with CBS promos) and ads for Bell Mobility, but maybe you could throw some extra cash at the creative people you haven’t laid off yet and get them to do something a bit more interesting next time.

Anyway, for the sake of keeping a record, here are the ads that most closely resemble “Super Bowl” style that aired only in Canada:

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CJAD guts newsroom, CTV Montreal cuts Quebec City job as Bell Media cuts hit front lines

CJAD has laid off virtually all its reporting staff as recent cuts at Bell Media, starting at the very top with the departure of president Randy Lennox, filtered down to the local station level on Monday.

Bell Media doesn’t like to give specifics about these kinds of things, nor does it like to allow its local managers to face the music when they’re forced to make cuts like these, so most of the information below is pieced together from sources within the CTV Montreal and CJAD offices, plus some information from Bell Media and the union.

(As always, a big thanks to all the people who quietly feed me information during times like this.)

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