Numeris released its quarterly PPM ratings last week, and I’m not completely sure how to headline this because there hasn’t been much change.
Here’s how it works out for English-language stations:
We see long-term declines continuing for CJAD and The Beat, the latter of which seems to have been hit hardest by the pandemic (probably because it’s long been a 9-to-5 at-work station), and we see that Virgin Radio remains not only behind CHOM among anglophones, but once again behind CBC Radio One as well.
TSN 690 had its best summer book in years, which may have something to do with the Canadiens playing in the Stanley Cup Final in July.
If we add in francophone listeners (and stations), the biggest short-term news is a spike in ratings for CKOI 96.9, which has jumped to second place among music stations behind Rythme FM. And CHOM’s strong audience among francophones pushes it just ahead of The Beat in total average minute audience.
ICI Musique is still going a bit strong after gaining some audience at the beginning of the pandemic. As for newcomer WKND 99,5, it’s still not quite at the Radio Classique level before 2017, but its audience is twice what it was last summer when it launched.
Anyway, here’s La Presse’s story on it and here are the self-congratulatory press releases: