If you hear Bell Media talk about it, it’s a “landmark” deal that “solidifies” its “position as Canada’s Home of the CFL.”
The reality is that while it’s a big deal for the CFL, it’s a big change for CFL fans, who will now have to subscribe to a new service to get their games, after many years of TSN having 100% exclusive rights to CFL games within Canada.
The six-year deal, which starts in 2027, is as follows:
- TSN keeps about 3/4 of regular-season games (60 games total), including Thursday and Friday night games. It also keeps seven of nine playoff games (in an expanded playoff format that also begins that year), including the Grey Cup.
- DAZN gets an exclusive window for Saturday 7pm ET games (21 games total), and one preseason game. It also gets two playoff games in the first two rounds. DAZN also becomes the exclusive broadcaster for all CFL games outside Canada and the United States.
- YouTube gets some preseason games not carried by TSN or DAZN, as well as some non-game content including “enhanced” CFL Combine coverage.
- RDS remains the exclusive French-language broadcaster with all Alouettes games and all playoff games. (It presumably can show non-Alouettes games on Saturday nights as well, though it’s not clear if there are any limitations on this.)
The CFL doesn’t mention U.S. rights in this announcement. Those rights are held by CBS Sports, but are apparently in their final year, so we’ll probably get another announcement about that later. It also doesn’t include radio broadcast rights, which are unaffected.
DAZN costs $35 a month for its basic plan, $25 a month if you subscribe for a year or $250 a year if you pay upfront. That’s a high price to pay if you just want to watch the once a month on average your team will play on a Saturday night.
The deal makes sense for DAZN, which also has NFL games, but I remember the hype when that deal was first announced in 2017, how DAZN was going to be the “home of football” in Canada. The reality is that while it remains the only place you can stream every game, Bell Media still has rights to Thursday, Sunday and Monday night NFL games and at least half a dozen Sunday afternoon games.
I also remember when DAZN got the English Premier League exclusively, and how much of a pain that was not just for viewers but for bars and pubs wanting to show them as well.