Updated Sept. 12 with Bell announcement about TSN Premium.
We’re just about ready to start the new era of NHL on Canadian TV, as the second 12-year Rogers deal finally gets under way. And yesterday, the company that negotiated an $11-billion deal announced its national broadcast schedule for the 2026-27 season and included this subtle notice:
“Monday Night Hockey, which is exclusive to Sportsnet+”
Oh, I thought, that sounds suspicious. Sure enough, if you get into the weeds, you see that people who subscribe to Sportsnet through their TV provider will have to get a $13/month add-on to watch those Monday games, which includes about a half-dozen games from each Canadian team through the season.
Those who subscribe to Sportsnet+ directly won’t have to add this add-on. They get it with the $30/month or $250/year subscription (oh wait, it’s $35/month and $270/year starting in less than two weeks).
And if that wasn’t enough to hammer the self-serving nail, subscribers to Rogers TV services (including Shaw/”Rogers West” and Shaw Direct) also won’t have to pay extra. In fact, they’ll get three new digital channels on their TV grids so they won’t have to switch to the streaming app to watch the games, they can just change channels like regular TV.
Whether you call it “shrinkflation” or nickel-and-diming (loonie-and-toonieing?), Rogers is now demanding more for less.
It’s a move that will have consequences for fans and for Rogers.