The Alouettes are changing radio stations after a decade and a half with Cogeco’s 98.5 FM.
It’s not a huge shocker, but what’s surprising is that they’re not going to Montreal’s French-language all-sports station, BPM Sports 91.9, but have instead signed a deal with CJPX-FM 99.5, owned by Leclerc Communication (which also owns WKND 91.9 and BLVD 102.1 in Quebec City, both music stations).
It’s effective immediately, and 99.5 will broadcast all the Alouettes games starting with next Friday’s preseason opener. They haven’t announced who will be doing play-by-play or analysis. UPDATE (May 19): Jean St-Onge, who did play-by-play at 98.5, will continue to do so for 99.5. Former Alouettes offensive lineman and coach Luc Brodeur-Jourdain will do analysis, replacing former Redblacks defensive back Jean-Philippe Bolduc.
The deal doesn’t affect English radio rights, which are held by Bell’s TSN 690, or television rights, held by TSN and RDS.
The 99.5 station, which doesn’t have any branding besides its frequency, is a de facto rebroadcaster of Quebecor’s QUB Radio during the day (a loophole to get around CRTC ownership limits), and broadcasts mostly music during evenings and weekends. The fact that Quebecor is owned by Pierre Karl Péladeau, who also owns the Alouettes, has been noted by some people online. Did existing relationships grease a deal here, or will Quebecor produce Alouettes broadcasts or something? We’ll see.
One quirk of this deal means Montreal’s three main sports teams are on three different French language radio stations — or, well, they would be if BPM Sports hadn’t stopped broadcasting CF Montréal games. But at least it means Alouettes games won’t be online-only in French when they conflict with Habs games.
This isn’t the first time a sports team has gone with an odd choice for broadcasting rights. The Alouettes had previously been on NRJ/Énergie before going to CKAC Sports 730, and recently the Laval Rocket chose the online-only media outlet Sick Media for radio broadcast rights.
Anyway, now the station has to establish a sports department, or at least find a way to produce home and away Alouettes games. And there’s a week left to do it.





