Tag Archives: Benoît Aubin

Montreal wins Montreal-bagel war

The Journal de Montréal’s Benoît Aubin took a shot at my dear Gazette last week for its big feature taste test between Hamilton and Montreal bagels. (Via Steve Proulx)

The Gazette, you’ll recall, had taken the Journal to task for its “exposé” on businesses that dare to hire anglophones, calling it bad journalism. (I still think the fast food thing was worse.)

Needless to say, the dual-blind taste tests (which involved flying bagels from one city to the other to maintain freshness) ended in Montreal’s favour, and the city is now 3-0 in Gazette bagel taste tests. Hamilton is licking its wounds, or at least it will be once its Chamber of Commerce CEO realizes that coming in second in a two-man race isn’t “like getting the silver medal in the Olympics.”

Of course, I might point out that this had nothing to do with taste and everything to do with naming. But trademark lawyer battles aren’t as interesting as blind taste tests I guess.

So now you can sleep tight, confident in the fact that the best place to get a Montreal-style bagel is Montreal.

Now what about this “Montreal-style” steak spice mix?

Oh, and if you’re captivated by pointless newspaper gimmicks like I am, be sure to check out the most boring video ever made, featuring the Hamilton Spectator’s taste test and some bad pronunciations of “assuage” and “St. Viateur”.