Evanov Radio’s CHRF 980 AM in Montreal announced it has shut down effective midnight Sunday.
Host Serge Plaisance announced on the station’s website that he’s moving to its sister station, CFMB 1280 AM:
Ici Serge Plaisance,
Chers amis auditrices et auditeurs du AM980, CHRF, c’est avec regret que nous vous annonçons la fermeture définitive du AM980, ce dimanche, 31 mai 2020, à minuit.
Un énorme merci de votre écoute, mais heureusement, nous avons une autre station du groupe de Radio Evanov à Montréal, soit le AM 1280, CFMB, une station multilingue, aussi d’une puissance de 50,000 Watts, 24 heures sur 24.
Je vous reverrai, j’espère à cette antenne, avec une nouvelle émission, LES AIIRS DE PLAISANCE , diffusée tous les dimanches de 16 à 18 heures. Prenez note que Johanne Verdon Naturopathe aura son émission tous les lundis de 14 à 15 heures, SANTÉ 360 DEGRÉ et Mario Lipari pour ARCOBALENO MUSICALE, y sera les jeudis de 14 à 15 heures.
C’est un nouveau rendez-vous sur AM 1280 CFMB,
À très bientôt
Serge Plaisance pour Evanov Radio
The news was met with some disappointment from fans on the station’s Facebook page.
Carmela Laurignano, vice-president of Evanov, confirmed to me the company was giving up the licence for the station. Shortly thereafter, the CRTC published a notice that it has revoked the licence at the licensee’s request.
At the end, because of previous cutbacks and COVID-related ones, CHRF was only employing two people, Laurignano said. Both remain with the company, working for CFMB and Evanov’s other Quebec station, CHSV-FM (Jewel 106.7 Hudson).
As I explain in this story for Cartt.ca, Evanov had several reasons for shutting the station down, from the COVID-19 pandemic to a miscalculation of market demand for music on AM and even an obligation to subscribe to Numeris ratings (Numeris policy is all-or-nothing for large broadcasters, with some exceptions that didn’t apply to CHRF). Evanov also puts some blame at the foot of the CRTC for rejecting applications to improve its signals in Toronto that would have given it access to more ad revenue.
CHRF was Evanov’s only French-language radio station. It was awarded the licence as part of a surprisingly competitive CRTC proceeding in 2011 that also saw TSN Radio awarded the 690 frequency (Evanov was given its old 990 frequency and then changed to 980) and TTP Media given a licence for 940 AM.
The plan was for a station called “Radio Fierté” which would target Montreal’s LGBTQ+ community, modelled after the “Pride FM” format in downtown Toronto. But the format lasted less than a year and by the holidays it dropped the brand and moved to a format of Christmas music and Jewel-like easy listening.
“The biggest challenge for the station was that it had to be operated almost as a standalone,” Laurignano said. “There were no programming synergies with our other stations. The news could not be shared in terms of language production. Station imaging, even the sales force for that matter. It requires a dedicated sales force. It just became a situation of the station being subsidized for a long time.”
She didn’t have an exact cumulative figure, but said the losses are in the millions.
Laurignano stressed that the move is in part to protect Evanov’s other Quebec stations. CFMB will remain at the Papineau Ave. studio, and “we’re very dedicated” to it and The Jewel.
The shutdown means a vacancy at 980 (or 990) in Montreal. But even though there were five applicants for two (or three) frequencies in that 2011 hearing, there isn’t much demand for a new full-power AM station here. TTP Media got a licence for its second station at 600 AM (plus a French-language sports station at 850 AM, which it gave up for technical reasons), and Cogeco abandoned plans for an English-language traffic station.