Tag Archives: iGo Digital

Future Shop needs translators

From Blog Story comes this hilariously awful translation on Future Shop’s website:

Obtenir commencé - Future Shop

Yes, folks, they translated “get started” into “obtenir commencé”.

UPDATE (Nov. 22): A representative of Future Shop responds below (Comment #5, basically a cut-and-paste of what he sent Pat Lagacé), blaming a U.S.-based subcontractor for the bad translation job. He says the link to this page has been removed (in both languages) and the company has been asked to fix it.

I tried to send a message to the company (iGo Digital out of Indianapolis, IN). But when I filled out their contact form (the only electronic way to reach them), I got this:

Server object error ‘ASP 0177 : 800401f3’

Server.CreateObject Failed

/contact.asp, line 15


It really inspires confidence.

Blaming subcontractors is becoming a more common tactic for big companies, I notice. It absolves them of responsibility when those subcontractors cut corners. If the error is bad enough, they just cut ties with the company and find a new one.

I don’t doubt that an Indiana-based technology company would fail horribly at translating a web page (apparently resorting to some sort of automated translation). But why doesn’t Future Shop have proofreaders? Surely someone there must have at least looked at the page in question before it went live?