Hey, remember last year when there were ads on TV with TV personalities talking to you with tears in their eyes about how they quit smoking?
Well, they’re back. Jean-François Baril, Dave Morissette, Stéphan Bureau and others, sitting in a room made up of post-it notes, recounting to a loved one either a thank you or a heart-felt plea to stop smoking.
The token anglo this time is CFCF’s André Corbeil.
Last year I called the videos creepy. Unfortunately, they’ve since disappeared from the website (to be replaced by this year’s batch) so I can’t re-evaluate that analysis very well (why not keep last year’s videos up?). This year’s batch seems less creepy for some reason I can’t identify. But it’s still weird, uncomfortable.
Of course, that’s the point. To take the comfort out of smoking, and to catch the attention of the inattentive television viewer.
Now, whether any of this causes anyone to stop smoking, that’s another matter.
Quebec Tobacco-Free Week runs from Jan. 17 to 23.