Tag Archives: MTV2

Bell’s MTV2 becomes latest casualty of specialty channel decline

If you’re a subscriber of Bell Media’s MTV2 channel, you may have already received a notice that the channel is being shut down at the end of March.

The shutdown is not too surprising. It was on my list of endangered channels along with ESPN Classic and Yoopa, which have seen dramatic declines in subscribers and advertising in recent years.

According to the latest CRTC data for the 2021-22 broadcast year, MTV2 had about 750,000 subscribers (including zero satellite TV subscribers), about $215,000 in total advertising revenue, and had cut expenses by 84% in four years to try to shrink itself back into profitability.

Billed as “the ultimate destination for Canada‚Äôs 12-24s”, the channel currently runs marathons of reality shows like The Real World, Teen Mom, Catfish, Geordie Shore and Canadian filler shows Cash Cab and Comedy Now!

The channel began service in 2001 during the digital specialty channel explosion, originally as Craig Media-owned MTV Canada, then rebranded to Razer and finally to MTV2. MTV still exists as a separate Bell Media channel under a separate licence, though Bell hasn’t done much more to promote that channel than it did MTV2, and it was also bleeding money according to CRTC data.

UPDATE (May 6): The CRTC has revoked the channel’s licence at Bell’s request.

Razer to become MTV2

Starting Aug. 1, CTV is “rebranding” its Razer specialty channel (which had the occasional Buffy episode, but little else of interest to anyone over 12) to MTV2, which I can only imagine will make it suck more.

The move completes the transition of the specialty network from a youth-oriented TV network to a youth-oriented music TV channel in the same family as MuchMusic, MuchMoreMusic etc.