Tag Archives: radio contests

The Beat’s $1-million gamble

Three days into December and we haven’t had a 45 cm snowfall yet. If we had, there’d be a very happy radio listener, a very happy radio station and a very unhappy insurance company.

But it’s highly unlikely we’re going to be seeing a $1-million payout.

As one of the many crazy ideas that have come out of its promotions department, The Beat is running a contest that asks listeners to guess a date in December in which a 45 cm snowfall hits Montreal. It was originally based on a report that predicted higher-than-average snowfall for December, but the prediction is actually lower-than-average snowfall for December.

The listener who guesses the correct date (or a random draw if multiple listeners guess it) gets $1 million. Or, more accurately, they get $25,000 a year for their lifetime or 40 years, whichever is shorter.

Here’s the catch: Montreal has never seen 45 cm of snow in a single day in December. Now it has. See below.

Continue reading