Tag Archives: Rogers On Demand Online

Rogers’s half-assed quality control

Last fall, I was asked to participate in a beta test of Rogers On Demand Online, a video streaming website for Rogers customers only. It has since launched and anyone who subscribes to Rogers Cable or Rogers Wireless can watch videos on the site. My review pointed out the disappointing video library, which included mostly Rogers-owned stuff like Citytv and a few specialty networks that didn’t really excite me (and are also unavailable unless you subscribe to the channel with Rogers Cable).

A couple of weeks ago I was on the site watching the one series that’s worth my attention – the West Wing through its Warner Brothers channel – when I noticed the video was a bit dark.

Make that very dark. I could barely make out what was going on in many scenes. Adjustments to my screen’s brightness were futile. So I clicked on the “feedback” link on the video and said that it was too dark.

This is the email I got back:

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Rogers On Demand Online: Meh.

Homepage of Rogers On Demand Online

Homepage of Rogers On Demand Online

A few days ago, I got an email from a social media marketing guy at Rogers, inviting me to participate in a sneak preview of the Rogers On Demand Online service being launched on Monday (see coverage of that at Digital Home, Paid Content, Mediacaster).

It’s being called a “Canadian Hulu”, which is like saying CTV’s video portal is a Canadian Hulu, except that CTV doesn’t charge to watch its content.

I can’t imagine why Rogers would want me participating in this. I guess they cast a wide net and don’t read this blog, because otherwise they’d know I don’t think very highly of Canada’s telecom companies, and most of my reviews are negative ones.

This one is no exception.

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