Bell Canada, which apparently has lots of money to spare, has decided to buy up The Source, the overpriced electronics retailer which used to be Radio Shack and whose parent company went bankrupt in November.
Coverage from, well, everyone: Globe, Star, CBC, Forbes, WSJ, Reuters, Digital Home
Bell says it plans to use the outlets to hawk Bell merchandise like Bell Mobility cellphones (once the exclusivity contract with Rogers ends this year) and Bell TV satellite service.
The deal seems to make perfect sense, as both companies offer crappy product, have horrible customer service, charge way too much and yet survive because people who don’t know any better recognize the brand.
Any bets on whether Bell will fix the many fundamental problems with The Source’s business model?
Got a flyer from The Source a couple of weeks back. I noticed this ad on one of the inside pages. It caught my eye because it looked unusual.
I guess that whole bankruptcy thing means you gotta cut costs, which evidently include fact-checkers.
The Source outlets in Canada (including this one in the Eaton Centre downtown) remain open for business
Dear Circuit City,
I’ve never been to any of your U.S. stores, so I can’t really comment on why you’re facing bankruptcy right now. But I have been to The Source, your Canadian outlets that used to be Radio Shacks, and it doesn’t surprise me that your Canadian subsidiary is also filing for bankruptcy protection.
I realize it’s convenient to blame this on the economic downturn, but may I offer some other suggestions:
And yet, shockingly, you’re in the hole. I guess that means this job you just posted in TMR isn’t getting filled…