In one of those moments that marketing geeks wet their pants over, RDS apparently agreed in December to cut out the visual feed for 10 seconds of its Sports 30 recap of a Canadiens game, replacing it with an ad for the Quebec Foundation for the Blind which was mostly a black screen. The audio feed was left as is.
I can find no news coverage of this feat, nor anything from RDS, so I’ll just have to take the word of the marketing agency that this actually happened.
I suppose with all the product placement, pop-up ads and other junk that increasingly attacks our television viewing experience, something like this is inevitable. Let’s just hope this idea isn’t expanded to commercial advertising.
From Cracked.com, a list of 10 “laughably misleading” ads, which I would say is more like “top 10 commercials for laughably unnecessary or overpriced products”
A little place to get your revenge for My Lil’ Reminder and its ilk.
There’s something about late-80s early-90s television you can’t help but admire. And by “admire” I mean “wonder how we as a society could have produced such crap.” When it comes to Quebec commercials from the time though, you have something extra special that deserves to be preserved.
Fortunately, some people have taken it upon themselves to do just that. There’s even a blog, Publicités poches du Québec, that has tasked itself with that mission, uploading recordings of these ads to YouTube.
Here are some of my favourites: