Oh snap: Quebec City’s Le Soleil is not pulling any punches in its campaign to steal as many readers as possible from the Journal de Québec, whose workers are on the street and whose content is being generated elsewhere.

Perhaps this will make both sides realize that no matter how this goes, the real winner will be their competition.

Speaking of the workers, they’re calling a one-day boycott of the Journal a success without any evidence it was followed or made an impact.