Rogers, my cellphone provider, felt it necessary today to text me this message:

Change that boring ring ur callers hear 2 a cool tune w/CallerRingTrax. It’s fun & easy! Reply YES 4 more info. 2 opt out of mktg msgs reply STOP

Aside from the fact that it’s spam that I never asked for, and the fact that it’s insanely inconvenient and insults my intelligence, I can’t help asking the question: What is a 55-year-old technophobe who doesn’t speak l33t supposed to do when he receives this message and wants to stop further ones? Is it just assumed that everyone with a cellphone writes messages like a desperate-for-acceptance 12-year-old?