Luis Aguilar, a Californian who was traded to the Montreal Impact this summer, is moonlighting as a content provider and marketer for badly-designed Web 2.0 startup Spongefish.com. The website seems to be Facebook meets WikiHow, but without the things that make those two sites so great.

Aguilar’s “lessons” are text entries sprinkled with photos and amateur video. Particularly interesting are his video on experiences in Montreal cooking a pizza (I’ve never understood “put the pizza directly on the oven rack” frozen pizza box instructions either) and his discussion of what it takes to get into professional soccer.