Now that the impossible has happened for a second time in four years, perhaps it’s time to reflect on how some of the media down south are recognizing this momentous achievement on their websites:

The Boston Globe’s Boston.com:

The New York Post:

The New York Daily News:

Yeah.

It’s also as good a time as any to delve into the vault and bring back this jewel of a fake ad from just after the 2004 series, which starts off asking Boston fans what they would give to have the Sox win it all. (Off the Comedy Network’s website since Comedy Central blocks Canadians now. If it doesn’t work, you can get it off YouTube here)

And if you’re the more sentimental type, Nike’s Red Sox Memories of Losing is here.

UPDATE: Never underestimate the Sox.