Bleublancrouge, the advertising company behind The Gazette’s “Words Matter” campaign (including those TV commercials), is helping the newspaper with an interesting twist to its annual Christmas Fund campaign: The paper is donating 10 cents to its own charity fund every time someone sends an e-greeting card through its new e-greeting-card website.

Here’s one I’ve created especially for Fagstein visitors. You’re welcome.

Unfortunately, the design of the site (and the e-cards) is painfully annoying. In the same way that Bleublancrouge (and every other advertising company on the planet) has a Flash-only site that’s hard to navigate, this e-card site is also Flash-only. It features a 30-second piano rendition of Deck the Halls on infinite repeat, and the “sound off” button doesn’t appear until after you’ve already hit the mute button on your computer. It also appears to not have been sufficiently tested in Firefox on the Mac, because I have to scroll up and down to see anything. When you get to the card itself, it takes a full minute and a half to animate the 10-word message.

In other words, Patrick Tanguay, don’t click on that link.

That said, 10 cents to help a down-and-out Montreal family is worth a little annoyance. And if you don’t think so, feel free to donate to the fund itself via this page whose URL and design make it look a lot like a phishing page ready for your credit card information. (It’s not, of course, and you can donate by phone or in person.)