Last week, MédiaMatinQuébec, the Journal de Québec locked-out/striking workers paper that I’ve discussed here many times before, decided it would refuse ads from Quebec City’s administration, which is involved in its own labour issues. The city paid for ads in MMQ that explained its points in its negotiation with its union. But because that union supports MMQ, the paper decided it could no longer take advertisements that served to attack its allies.

Was a line crossed here? It’s one thing when MMQ refuses to take ads from Le Soleil, which has a vested interest in making the Journal conflict go on for as long as possible. But Quebec City has nothing to do with Quebecor.

Then again, the entire raison d’être of MMQ is as a union pressure tactic. Should we expect a union-produced newspaper to betray those who support it?

I guess it comes down to a simple question: Is MédiaMatinQuébec a newspaper, with a duty to be objective, or is it a union pressure tactic, whose content should further its ultimate goal?