The CBC, apparently excited by the fact that its show about a neurotic 30-something single white brunette consistently comes in dead last in the ratings with a pathetic 300,000 viewers (about a third of what Air Farce brought in on a regular basis), it’s developing a new show about a neurotic 30-something single white brunette called Being Erica (heavy Flash/automatic video play warning), which premieres Jan. 5.

The CBC’s description of the show is somewhat lacking, but it seems to have something to do with a woman being sent back in time by her therapist to fix all of the things she did wrong in high school and make her life better. Or something. It’s unclear if this is supposed to be really happening in some sci-fi way or if this is just in her mind. Whatever, I’m sure CBC will find some way to make it suck.

What piqued my interest though is this blog they’ve setup to drum up interest for the show (via TV, eh?). It features one-minute video blogs of Erica in her cubicle at work, ranting about this crazy coworker she has who leaves passive-agressive post-its everywhere. It’s like she works in The Office, only she actually has a pulse and doesn’t use awkward silences for conversation.

I actually like the videos. Enough that I almost wish the CBC would ditch the TV show entirely and focus their efforts on this instead. (Imagine if they started really thinking outside the 30-minute-sitcom box, the things they could accomplish.) I’m not sure if it’s just how well Erin Karpluk delivers the rants, or if it’s the writing behind them, but I’m entertained in a way I haven’t been by the CBC in quite a while.

The buzz (which can’t entirely be trusted, since it thinks Sophie was a hit) suggests that the show is very entertaining. More tellingly, it’s also been sold already to ABC’s Soapnet and BBC Worldwide.

That might be enough for me to try to remember where CBC is on my TV dial.