The Montreal Gazette’s front page, before (left) and after (right)
The Gazette is The Gazette again.
On Thursday, my employer brought back the familiar Old English-style logo that had graced its cover for decades (until Postmedia’s 2014 design changes that unified layout styles in broadsheets across the country). Friday’s paper was the first with the old logo, combined with a large Aislin cartoon to mark the occasion.
An editor’s note that appears in a wrap around Friday’s edition and was also posted online says the change “is more than symbolic, and serves as a powerful reminder that although the journalism of today is different than in generations past — and even though we tell stories using digital tools that would never have been imaginable in the 18th century — our high standards and promise to seek the truth remain the same.”
Postmedia also issued a press release on the matter. The rebrand (unrebrand?) comes with a new tagline: “There with you then. Here with you now” — which gets added to a long list of Gazette marketing slogans including “The English Language, daily.” “The Gazette IS Montreal” and “Words matter.”
Besides the logo, and a reconfiguration of the skyboxes to fit its new shape, the paper is the same as it was on Thursday. But there’s a bit of a morale boost among its staff.