People who follow me on Twitter know that one of my pet peeves is when the broadcast networks don’t air major live news events, preferring to relegate them to their all-news networks (if they have them) and/or websites.
Various arguments have been brought forth to justify this. Very few people don’t have access to all-news channels anymore. There’s less interest in live coverage of boring things. People who want it can get it online.
In the end, the biggest factor is money, with a little help from the CRTC. Simultaneous substitution rules encourage Canadian broadcast networks not only to run American programming, but to run it at the same time as the American stations do. They also, therefore, discourage Canadian networks from running Canadian programming during peak hours. As a bonus, relegating important programming to cable channels makes it more likely that people will subscribe to those channels, meaning increased subscription revenue.
In short, this is why we see regular-season NFL games Sunday afternoons on CTV, but all CFL games – even the Grey Cup – air on TSN instead. It’s not a question of ratings, because the Grey Cup gets huge ratings in Canada. It’s because the NFL games are on CBS, NBC, ABC and Fox, while the CFL games aren’t.
It’s win-win for the networks, while the only people who lose are Canadian viewers.
In the past few years, there has been a trend where live national and regional events don’t get carried on the broadcast stations. Elections are a prime example. Often election nights (particularly provincial elections where a local station would likely have to go it alone or in a small group) get little if any live coverage. Other major events not involving attractive British royalty getting married are also less likely to be seen on local over-the-air television stations.
During CTV Montreal’s noon newscast on Thursday, it was mentioned that there would be live coverage of Remembrance Day ceremonies at 11pm 11am Friday … on CTV News Channel.
Sure enough, looking at the schedule, I don’t see a Remembrance Day special on CTV’s main network.
As it turns out, there was a noting of the occasion on the network, and it was done in the most half-assed way I can think of. It was a video that looked like it had been created in the 90s (it wasn’t in HD, though some footage was in letterboxed 16:9) of the national anthem being played over stock footage of old veterans marching, followed by a trumped playing, and then two minutes of silence while old black and white war photos appeared on screen.
The video lasted a grand total of six minutes, from 10:56 to 11:02. Then it was back to regularly-scheduled programming already in progress.
What was so important that it couldn’t be pre-empted more than two minutes for Remembrance Day?
The View.
Yeah, that Barbara Walters female-panel talk show. And it’s not like it’s a special episode or something. No, when CTV cut to it, it was in the middle of a conversation on interracial dating.
The cut was half-assed at the beginning, too. The video cut into the Marilyn Denis show (an original CTV production) in mid-sentence, while they were discussing some fashion makeover. This bothered me a bit more because there’s no simultaneous substitution argument. Rather than simply cancel the show for a day, or make it four minutes shorter, or have four fewer minutes of advertising, they let it run as normal and just cut into it.
It’s not like this is breaking news they didn’t know was going to happen. Remembrance Day is not a surprise.
It’s a stunning lack of respect for the viewers of both programs, but that seems pale in comparison to how it treats veterans.
Every year, we get news stories about malls refusing access to veterans to sell their poppies, followed a day or two later by a follow-up story saying the mall’s management had changed its mind or that there was a misunderstanding. This year we had stories about people stealing poppy boxes. Each time the news is met with outrage.
Every year, news anchors and reporters wear the poppy religiously, knowing a failure to do so could result in the wrath of viewers.
And here we have CTV, which couldn’t be bothered to carry more than six minutes of Remembrance Day coverage because of two entirely forgettable daytime talk shows. It’s not like it would have cost them anything, since they were already producing special coverage for CTV News Channel.
Where’s the outrage?
How the networks covered Remembrance Day
- CBC: A two-hour special on the main network and CBC News Network
- Radio-Canada: A two-hour special on the main network and RDI
- CTV: Six minutes on the main network, live coverage on CTV News Channel
- Global: A one-hour live special, plus a half-hour documentary on Canada’s last WWI veteran
- TVA: No live special on main network (outside of regular news coverage). LCN checked in with ceremonies occasionally as it would car crashes or other stories
- V: An infomercial
- Télé-Québec: Nothing
- Sun News: Full live coverage
- CPAC: Full live coverage
- Assemblée nationale: Business as usual, minus a moment of silence at 11am
The radio stations weren’t much better. While CBC and Radio-Canada had moments of silence (which is eerie and confusing on radio), commercial music stations treated the matter briefly. CKBE 92.5 marked the passing of 11am with a call to remembrance, and CJFM 95.9 had a moment of silence (which lasted no more than 30 seconds).
What gripes me is that a cable company can run US programming as is, including ads from the originating city or, it can patch in Canadian ads. I’m guessing this is economics because we don’t see Superbowl’s original ads but we do see saturday’s US College football with the originals. The cable companies seemingly can meddle with the content as they see fit.
If a US sporting event is aired on two US networks, say FOX and NBC, we get one set of dubbed-in ads on both Canadian cable channels that are designated and advertised as being FOX and NBC. They are not, however. The cable company appears to be using only one feed, either the FOX or NBC and re-transmitting it to both cable channels.
To my way of thought, this is dishonest marketing by the cable companies. Why? Because the tell you they’re providing FOX and they’re providing NBC. They are not actually doing this. They are providing a ‘similar’ broadcast but it is necessarily a broadcast with original network’s content. That’s dishonest.
Am I splitting hairs here or am I on to something the CRTC should be regulating better?
It’s not “can”, it’s “must”. The CRTC requires cable companies to replace an American signal with a Canadian one if they’re both running the same programming, the Canadian signal is a local over-the-air station, the cable service is in the station’s market, the substituted signal is equal to or better quality than the originating one, and the Canadian station requests the substitution. It’s not the ads that are patched in, but the entire hour or half-hour that’s replaced.
That’s because the Canadian networks don’t run college football games on their over-the-air stations.
In practice, this doesn’t happen. Networks arrange exclusivity deals for sporting events, so any individual game will only run on one network.
In any case, if you have an issue with simultaneous substitution, it’s not the cable company’s fault. Blame the CRTC.
So, if I understand properly, should the viewer be located in an area where there is no off-air signal, the local cable company could run the US Superbowl with the original ads?
My other question wasn’t well explained. Here’s a clarification; My cable company advertises and charges me for providing access to several US networks. These are usually cross-border feeds, I’d say by some of the content. They are occupying different cable channel numbers but the content can be exactly the same except for the ads which reflect their originating city. When there is a big event broadcast by several of these feeds, my cable company shows me exactly the same broadcast on each of the cable channels involved. There may be three channels, all with exactly the same content and the same ads. They’re obviously combining the feeds so their production is simplified. Therefore I think the consumer is being mislead. We are told we’re getting 50 channels but in reality there may only be 25 with different programming. i.e delivering less value than stated.
This is correct. So, for example, since CTV doesn’t have a station in Quebec outside the Montreal and Ottawa/Gatineau regions, Videotron does not substitute the signal for customers in other regions of Quebec.
The job I’m training for sent out a memo requesting that people not interrupt their regularly scheduled duties (code: stay on the phones, monkeys) but instead to “pause and reflect throughout the day on the sacrifice made for us.”
I’d send you a copy of the memo, but they’ve blocked all access to the Internet.
I was in my car and able to listen to live coverage on CJAD
‘AD is good that way. Ric Peterson does his utmost to ensure the Vets have their moment and rightly so.
At the 11:30 PM CTV news they’d have you believe they were front and center in bringing us the McGill ceremony…despicable.
Unless you vote with your wallets and your eyeballs, Bell (excuse me, The CTV division of BellMedia) will do the same thing next year
It still amazes me that people watch television (and pay to do so) 11 years into the 21st Century.
Why? People still pay to buy books and listen to music and go to movies, why not television too?
They also pay to read newspapers in print.