This morning, two major Canadian newspapers made big announcements about new ways of consuming their news. One, the Toronto Star, has put a lot of its eggs in the basket of a new tablet app based on La Presse+. The other, the Edmonton Journal, has redesigned its print edition, website and smartphone app based on Postmedia’s 2.0 template, but hasn’t launched a new tablet edition, unlike its Postmedia sister papers.
It’s two very different strategies toward finding new ways to connect with audiences and increase advertising revenues.