Hey, remember No Late Fees? Yeah, not so much anymore. Turns out economic reality still requires a financial incentive for a high turnover of new releases, otherwise video rental outlets would have to have huge stocks of these films and then get rid of them after a couple of weeks.

It makes sense. How many people really need to rent a movie for seven days? It’s better to pay a set price per day (or even per hour) and leave it at that.

Personally, I don’t remember the last time I rented a movie.