La Presse "sur mon ordi" with NewspaperDirect
La Presse is promoting its new electronic edition “La Presse sur mon ordi“, which uses NewspaperDirect, the same service that’s being used by The Gazette, Sun Media and others.
For people who want a newspaper subscription but don’t want the hassle of recycling newspapers, want it a bit cheaper, like the computer bells and whistles and don’t mind reading on the screen, this format is a nice option at only $10 a month (about half the price of a print subscription, consistent with other papers).
One thing that’s different about La Presse’s approach is that it wants to charge existing print subscribers $2 a month for access to the electronic version. It’s a small amount, but I imagine reaction being something along the lines of “you want me to pay for something I’ve already paid for?” (except, you know, they’d probably say it in French).
They’re offering a free 14-day trial for those who want to try it out.