I find it a bit funny that Hour, the alternative weekly newspaper that decided a while back that it needed better standards and imposed strict rules for its back-of-the-paper sex classifieds (which is why there’s a stark contrast between it and the Mirror when it comes to those starry-eyed escort service ads) celebrated Quebec’s new anti-smoking law with four full-page, full-colour ads promoting cigarettes (offset by a single full-page ad from the government about the new law).

Which is more immoral? Selling women’s bodies in the newspaper or promoting smoking to the 16-29 demographic?