Corporatization of fun: Friendly game of tag, or an ad for Orange Crush?

As an observer of society, I belong to some Facebook groups that may or may not turn into things. One of them was a generic flashmob group, which had hopes of organizing something fun at some point, but never actually did so.

Today I get an email from the group, which has been taken over by a “street marketing company” with big ambitions:

Objet : Hi flashmobers !

I am taking in charge your group.
My name is Ludovic and I am working in Trako Media, a street marketing company. We want to create an EVENT. A giant EVENT with thousands of flashmobers. We are already planning some future events where we would like everybody to activly participate. We gonna work full days and weeks to make it better than any other one in any other town.
Montreal is full of enthousiastic people who love having FUN.
We are already 46 members. Can you send invitation to your friends ? Talk to others ? Print and pomote the group on school or university walls ?

We need 1000 flashmobers for the first offical Flash Mob. Don’t worry, I’m sure you ‘ll like our ideas :D

So let’s start and feel free to message me !

Sorry for my english :P Je parle un peu mieux français…

Maybe I’m just picky, but nothing kills the spirit of a flashmob than having it be organized by a marketing company, which will no doubt have some commercial motivation behind such events.