Passing the envelope

Google has launched a collaboratively-created video to promote its Gmail service. It features dozens of people all handing over a big red M on an envelope. Among them are a couple of Montrealers dancing, which, because it appears at the exact halfpoint of the video, is the preview image YouTube uses for it.

From Alain Wong:

Just a bit of news. Feel free to bash Google, or flatter them for coming up with this collaborative video idea. I think we’ve just become the most viewed Montreal swing dancers, with over a million views in two days.

Montrealers as thumbnail in the official Gmail video by Google.
http://mail.google.com/mvideo

Google ran a contest last month in order to build a collaborative video through Youtube for Gmail. The idea was to pass the Gmail logo (an M envelope) in a creative way through video. Ann Mony and I (swing dancers from Montreal) submitted a video of us swinging out with the envelope, and we made it onto the final cut!

Selected from over 1,100 clips from fans in more than 65 countries. We’re proud to represent Montreal.

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