Anglo ads on franco websites?

Perhaps it’s just a coincidence, but some astute francophone bloggers are noting English-only advertisements on French-language websites like Cyberpresse and Le Devoir.

Assuming it’s not a technical malfunction or clueless advertising agency, should it be a scandal that an ad on a French-language website be in English? A lot of anglophones read French newspapers, watch French television and go to French websites when they can’t find what they need in English. Why not put forward some ads that cater to them?

For example: If The Gazette put a TV ad on RDS during a Habs game to promote its Habs Inside/Out website, in order to reach anglophone Habs enthusiasts who can’t watch the game on another network, or francophone fanatiques who want to immerse themselves in everything about Les Glorieux, would that be so bad?

Or if an anglophone school board had ads in French promoting… oh wait, they already did that. And people are pissed.

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