(The title of this post is coincidentally the same as the CBC.ca story)

The National Newspaper Awards (or Concours Canadien de journalisme) were handed out this week. I mentioned the finalists in March.

The big winner was the Globe and Mail, which won six first-place prizes (they were nominated 15 times, including a sweep of one category), and they’re very proud of themselves. Also posting a strong showing was La Presse, who won in five of the six categories it was nominated in. Again, lots of pride.

The biggest disappointment goes to the Toronto Star, who won only two categories despite eight nominations (though two were for the same category). But hey, they’re still proud of themselves too.

As for my beloved paper, it was shut out, winning in neither of the two categories it was nominated in. In fact, the entire chain combined picked up only three awards (two for the Ottawa Citizen, one for the National Post). Still it does a valiant effort covering the situation in its Canwest News Service story. You’ll notice it mentions the Globe and La Presse in the final paragraph.

Newspapers? Self-obsessed? Nevah!

In related news, The Gazette’s Words Matter campaign has won even more kudos, this time from the International Newspaper Marketing Association, which apparently exists. You can see a video of the TV spot on the website if you haven’t seen it ad nauseam already — ironically it makes you watch an ad before you get to the actual ad. You can also see a photo gallery of the “On Thin Ice” gimmick of a block of melting ice on a downtown street.

As for me, I’m still waiting for my awards.