Hey, remember back when I said you should expect CTV’s competitors to get mad when it decided to brand a regional split of TSN into a separate channel called TSN2?

Yeah, they got mad.

TSN says it’s respecting the letter of the law, and that only 10% of programming will differ between the channels. But Score Media wants the CRTC to clarify that this should apply to advertising as well.

Either way, TSN is selling this as an entirely separate cable channel, not as a split feed. And that, at least, seems to be going against the spirit of its license.