If you’ve never seen Red Bull’s Crashed Ice event, you need an immediate injection of testosterone. Every year, “competitors” in this event gather in Quebec City to “skate” down a 550-metre track whose grade is better suited for tobogganing than anything one would do on skates. (It’s a 56-metre vertical drop, according to this PDF press release).
The point is not important, I guess it’s a race of some sort. The fun is watching everyone crash as the tumble down the ice. And this year, for the first time, they’re opening it up to women.
Of course, because it’s harmless fun, there’s gotta be someone out there to spoil it. The Mouvement Montréal Français, apparently confused because this event is in Quebec City, is demanding that Red Bull give it a proper French name. The government, desperate to appease francophone activists, has passed on the request with official backing, though they’re stopping short of asking Red Bull to change its own name.
I think it’s a bit insulting to have an event like this in Quebec City with an English name. I’m sure Red Bull’s marketing people could come up with a bilingual one or a clever French name that would solve this situation easily. (They’ve already done it for Italy’s Toro Rosso F1 team) But this should be a result of grassroots pressure, not government fiat.
Either way, let’s not let the political discussion ruin the fun.
Crashed Ice is being broadcast live at 8:30 p.m. on Saturday in French on TVA and in English on TSN HD.